Abbi Hoover: Marketing and Online Media Coordinator in Denver, CO

-Develop strong familiarity with outdoor brand marketing and sales strategies -Process transactions, promote joining the membership and inform customers about services offered -Reinforce brand awareness to promote the overall brand mission of REI

-Manage online media ranging from top social media channels, Google AdWords, website development, Zillow and Realtor.com advertising -Design projects to update physical marketing materials of business cards, billboards, and direct mail -CRM implementation, development, management, including drip campaign email marketing

-Created and managed digital content of fast-paced, growing upcycling company -Managed SEO, social networking, website content development, product lifestyle photography, promotions, brand ambassador program, and MailChimp campaigns

Coordinated projects within the student-led creative agency which provided media and marketing solutions for small businesses and non-profit organizations in the local community

-Supported senior staff with email marketing, and periodical materials that highlighted the organization's programming -Created media highlighting the importance of experiential learning in the outdoors with photography/videography work for environmental education institute -Redesigned event booth, managed booth setup and organization representation