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Freelance Writer

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Detail-oriented, creative content marketing expert with 6+ years of experience. Passionate about developing highly effective content strategies and written content using engaging storytelling, accessibility, and SEO best practices. Seeking to leverage innate leadership abilities to manage highly motivated teams.

• Develop web content strategies for clients to effectively transform their websites. Implement new blogs for clients not utilizing content marketing.
• Write short- and long-form content for blogs, about us pages, etc. following SEO best practices. 
• Increased one small business client's organic acquisition by 135.57% over a six month period.

• Work with clients across industries to create and implement data-driven content strategies.
• Conduct competitive keyword analyses to assess the competitive search landscape.
• Create content calendars and content briefs based on keyword and competitive research.
• Optimize existing content to bolster performance in the SERP.
• Edit clients' blogs for grammar, structure, accuracy, and SEO best practices.
• Analyze CRO using heatmaps to identify opportunities for testing.
• Create mockups and wireframes for web designers based on SEO best practices and CRO
analyses.
• Conduct competitive backlink audits, internal linking audits, content audits, local citation audits,
and more.
• Optimize Google Business Profiles.
• Report on content performance using Data/Looker Studio dashboards.
• Write and optimize agency blogs, develop and polish templates and processes, and other internal
tasks.

Senior SEO Manager

• Acted as point person for EXPLO's relationship with SEO and PR agencies.
• Conducted an ongoing content audit to refresh outdated blogs, optimize all content for SEO best
• practices, and flag technical issues.
• Developed the majority of new copy for total content overhaul and two redesigns, including
landing pages, ads, web content, direct mail, and more.
• Created editorial process for internal and external writers.
• Edited and QA'd all copy and web content.
• Reduced CPC for "summer camp" from $13 to $4 by optimizing web pages for keywords/accuracy.

Content Marketing Manager

• Spearheaded development of data-driven action plan for the content marketing strategy of CX.
• Conduct an ongoing audit of the content set for UX and SEO and optimize content across the site, which has resulted produced a 66.04% increase in registration completions (YTD compared to previous period).
• Developed core strategy statement and oversaw the development of a brand style guide, submission guidelines, and other marketing materials to streamline editorial processes.
• Lead weekly team meetings to continuously collaborate on building an integrated content plan.
• Write, edit, and curate content that answers user questions, informs, and solves problems across each audience segment, effectively increasing daily visitors by 15.19% and organic acquisition by 5.90%.

Content Strategist

• Developed long- and short-form web content for ~40 higher education clients, including program pages, blogs, and landing pages with consistently quick turnaround times.
• Led SEO client calls to update on progress, explain best practices, and answer client questions.
• Developed ad copy for web personalization (in-line, pop-up modules, etc.) that regularly saw upwards of a 4.17% views/conversions ratio.
• Improved keyword rankings up to +89 spots, improving organic presence on pages one and two
of the SERP.
• Stood in for the Director of SEO for three months, taking over all SEO content editing and landing page development, streamlined several processes, and improved team collaboration.

SEO Copywriter

• Developed and edited content for the firm’s website, blog, and social media accounts.
• Managed Google My Business property and monitored and organized web inquiries.

Marketing Assistant

• Utilized social media management tools such as Hootsuite to organize and schedule social media posts.
• Contributed and edited content for the website's blog, including recipes, how-to's, and more.
• Monitored site and social performance and created Google Analytics reports.

Social Media Marketing Assistant - Intern

Find out detailed information about Abby Curtis, Freelance Writer in Acton, MA

Abby Curtis: Freelance Writer in Acton, MA

Abby Curtis