Abby Curtis: Freelance Writer in Acton, MA

• Develop web content strategies for clients to effectively transform their websites. Implement new blogs for clients not utilizing content marketing. • Write short- and long-form content for blogs, about us pages, etc. following SEO best practices. • Increased one small business client's organic acquisition by 135.57% over a six month period.

• Work with clients across industries to create and implement data-driven content strategies. • Conduct competitive keyword analyses to assess the competitive search landscape. • Create content calendars and content briefs based on keyword and competitive research. • Optimize existing content to bolster performance in the SERP. • Edit clients' blogs for grammar, structure, accuracy, and SEO best practices. • Analyze CRO using heatmaps to identify opportunities for testing. • Create mockups and wireframes for web designers based on SEO best practices and CRO analyses. • Conduct competitive backlink audits, internal linking audits, content audits, local citation audits, and more. • Optimize Google Business Profiles. • Report on content performance using Data/Looker Studio dashboards. • Write and optimize agency blogs, develop and polish templates and processes, and other internal tasks.

• Acted as point person for EXPLO's relationship with SEO and PR agencies. • Conducted an ongoing content audit to refresh outdated blogs, optimize all content for SEO best • practices, and flag technical issues. • Developed the majority of new copy for total content overhaul and two redesigns, including landing pages, ads, web content, direct mail, and more. • Created editorial process for internal and external writers. • Edited and QA'd all copy and web content. • Reduced CPC for "summer camp" from $13 to $4 by optimizing web pages for keywords/accuracy.

• Spearheaded development of data-driven action plan for the content marketing strategy of CX. • Conduct an ongoing audit of the content set for UX and SEO and optimize content across the site, which has resulted produced a 66.04% increase in registration completions (YTD compared to previous period). • Developed core strategy statement and oversaw the development of a brand style guide, submission guidelines, and other marketing materials to streamline editorial processes. • Lead weekly team meetings to continuously collaborate on building an integrated content plan. • Write, edit, and curate content that answers user questions, informs, and solves problems across each audience segment, effectively increasing daily visitors by 15.19% and organic acquisition by 5.90%.

• Developed long- and short-form web content for ~40 higher education clients, including program pages, blogs, and landing pages with consistently quick turnaround times. • Led SEO client calls to update on progress, explain best practices, and answer client questions. • Developed ad copy for web personalization (in-line, pop-up modules, etc.) that regularly saw upwards of a 4.17% views/conversions ratio. • Improved keyword rankings up to +89 spots, improving organic presence on pages one and two of the SERP. • Stood in for the Director of SEO for three months, taking over all SEO content editing and landing page development, streamlined several processes, and improved team collaboration.

• Developed and edited content for the firm’s website, blog, and social media accounts. • Managed Google My Business property and monitored and organized web inquiries.

• Utilized social media management tools such as Hootsuite to organize and schedule social media posts. • Contributed and edited content for the website's blog, including recipes, how-to's, and more. • Monitored site and social performance and created Google Analytics reports.