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Positive and energetic Sales and Business Development professional with several years’ experience in consumer goods within the Outdoor Industry. Proven success in project management with a focus on driving sales and developing customer relationships. Skilled in consolidating and analyzing large amounts of data to draw conclusions and make informed business decisions.

Organize and lead key customer projects such as seasonal programs, product refreshes and new customer rollouts. Collaborate with internal departments to ensure successful rollout of programs from start to finish. 

Collect and analyze customer sales and inventory levels for accounts in the drug and grocery, office supply and sporting goods channels. Interpret how sales team is tracking against goals and make recommendations for adjustments as needed. 

Support IT and Operations to ensure customer compliance requirements are met.

Provide research and assistance to Sales Account Managers in preparation for internal and key account meetings. 

Monitor and manage service merchandise needs. Coordinate inventory audits and special projects as needed.


Sales Planning Coordinator

Assisted the Intrawest Buying Office in merchandise management for 33 retail locations at Intrawest’s Colorado ski resorts.

Supported Buyers with preparation for planning and vendor meetings, tradeshows and other meetings as required.

Assisted Merchandise Manager with placing reorders and created suggested orders based off weekly sell through reports.

Entered and processed all purchase orders, adhered to PO deadlines, maintained PO 

Worked with warehouse to assist in resolving problem orders and invoicing as well as troubleshoot issues in the POS system.

Created and maintained all retail skus in ERP system and maintained price changes for promos and hard marks.

Followed up with sales reps and customer service for order confirmations and discrepancies and maintained vendor relationships.

Merchandise Assistant

Processed incoming orders, returns and all other dealer requests for the US and International accounts.

Built relationships with key accounts such as REI, EMS, LL Bean, Cabela’s and Bass Pro Shops. Made monthly visits to local key accounts to merchandise, train sales associates and improve brand awareness.

Attended national and regional tradeshows such as Outdoor Retailer, Surf Expo, and SIA to grow brand awareness and show product line to potential buyers. Attended the BCSRA show in Vancouver, CA to introduce the brand to the Canadian market.

Targeted, qualified, and contacted new account prospects to expand customer base and develop opportunities for increased sales.

Led a team of 20+ brand ambassadors including developing yearly agreement forms, sales logs, and guidelines.

Supported the Senior Sales Manager and VP of Sales by creating targeted sales reports, creating new account prospects, and supporting over 30 outside sales reps.

Regional Sales Coordinator

Managed the brand retail image at Kohl’s, JC Penney and Sears for Dockers, Dickies, Chaps, American Living, Nike and Converse through merchandising and point of sale 

Provided training to in-store retail management and associates on how to display, present and sell product effectively according to brand standards.

Submitted detailed store visit reports online to appropriate brand managers to gather data on consumer behavior and improve the retail experience.

Merchandise Coordinator

Find out detailed information about Abby Self, Buyer in Salt Lake City, UT

Abby Self: Buyer in Salt Lake City, UT

Abby Self

Allegan Area Career and Technical Education Center

Ferris State University