Abdul Bishar: Growth Analyst in San Francisco, CA

Responsible for developing growth strategy to increase occupancy rate • Grew leads by 80% and achieved maximum occupancy by redesigning funnel strategy from end to end • Developed culture of experimentation through optimization of SEO, SEM and FB ads • Hypothesized and tested multiple features to develop accurate customer segmentation framework to predict and target high LTV customers

Responsible for e-commerce and marketing analytics Market Research: • Analyzed competitor data using tracking software to identify products to sell as private label on Amazon • Benchmarked competitors by analyzing and scraping over 10,000+ Amazon customer reviews to determine competitive opportunities and market gaps • Defined key hypothesis and success metrics to determine statistically significant probability of products being profitable for e-commerce Product launch: • Raised organic ranking by 180% in three months resulting in two products reaching the first page on Amazon for their main keywords • Established experimentation program to optimize Amazon listing through A/B testing. • Built attribution model to determine ideal media mix • Optimized advertising budget by analyzing multi-channel ROAS between PPC, FB and Instagram ads

Responsible for supporting sales team for B2B procurement & logistics • Developed Bectrum's first e-mail A/B testing program resulting in open rate increasing from 8% to 14%. • Accelerated sales growth by developing a CRM database to quickly identify and contact qualified prospects. • Collected, cleaned and analyzed global import/export data to determine what procurement services to offer to global clientele. Created dashboard for sales director. • Closed major hotel chain in East Africa as B2B client for $85,000 contract.