Bachelor of Arts in Business Administration

CEO AF LLC (E-commerce)

Marketing & Sales

?   Developed and implemented a comprehensive e-commerce strategy that increased revenue and improved the customer experience
?   Collaborated with cross-functional teams to meet traffic, quality, and conversion targets, resulting in a best-in-class ecommerce
experience
?   Led website development from conceptualization to launch, delivering innovative CX and driving conversion rates to new heights
?   Fostered a culture of innovation and high standards among the team, supporting personal and professional growth and inspiring high levels of performance
?   Utilized both quantitative and qualitative data to define metrics for success and failure, constantly monitoring metrics
to stay aligned with organization objectives
?   Parketed with internal and external stakeholders, including technology teams and business development partners, to determine project priority and ensure successful project delivery
?   Created and executed plans with clear, measurable success criteria, while managing cross-functional teams from idea
through launch
?   Leveraged sound business and strategy judgment to influence others and build a data-driven experimentation-oriented
mindset
?   Demonstrated experience in agile, lean startup product management processes, delivering successful results
?   Developed market, functional, and system requirements documents, with exceptional writing skills and the ability to communicate effectively with all team members
?   Effectively managed and mitigated ambiguous problems and risks, preventing roadblocks and ensuring successful
outcomes
?   Strong analytical thinking skills and team player with high emotional intelligence, having the ability to bring diverse
team members together to achieve results
?   Undertook research to test consumer needs and market behavior, evaluated market size, and partnered with R&D
team to formulate reports on future industry trends and competitors' market share
?   Discovered and performed improvement opportunities to boost revenue; directed gap analysis of elements of production process, financial resources, and customer management
?   Managed planning and execution of promotions, launches, and achieving commercial business goals across revenue,
traffic, AOV, and CVR
?   Planned and set up email and SMS deployments, delivered reporting, and supported briefing and planning for DTC
business, growing behavioral programming, and overall email channel growth
?   Utilized data to analyze customer behavior, improve site experience, increase conversion rates, and retain customers
across multiple e-commerce sites
?   Oversaw management of multiple e-commerce sites, ensuring they were up-to-date, visually appealing, and userfriendly

?   Stayed up-to-date with industry trends and best practices, making recommendations for new e-commerce initiatives
across multiple sites.
?   Managed data-driven DTC marketing team focused on product marketing, content marketing, customer acquisition,
and customer marketing; formulated and implemented integrated marketing strategy
?   Acquired marketing skills such as copywriting, ad creative creation, and ad strategy optimized for sales to acquire
customers
?   Learned HTML, CSS, and JavaScript to customize websites to assure a user-friendly experience

Find out detailed information about Abdullah Faiez, CEO AF LLC (E-commerce) 

Abdullah Faiez: CEO AF LLC (E-commerce)

Abdullah Faiez

San Francisco State University