Abdullah Faiez: CEO AF LLC (E-commerce)

? Developed and implemented a comprehensive e-commerce strategy that increased revenue and improved the customer experience ? Collaborated with cross-functional teams to meet traffic, quality, and conversion targets, resulting in a best-in-class ecommerce experience ? Led website development from conceptualization to launch, delivering innovative CX and driving conversion rates to new heights ? Fostered a culture of innovation and high standards among the team, supporting personal and professional growth and inspiring high levels of performance ? Utilized both quantitative and qualitative data to define metrics for success and failure, constantly monitoring metrics to stay aligned with organization objectives ? Parketed with internal and external stakeholders, including technology teams and business development partners, to determine project priority and ensure successful project delivery ? Created and executed plans with clear, measurable success criteria, while managing cross-functional teams from idea through launch ? Leveraged sound business and strategy judgment to influence others and build a data-driven experimentation-oriented mindset ? Demonstrated experience in agile, lean startup product management processes, delivering successful results ? Developed market, functional, and system requirements documents, with exceptional writing skills and the ability to communicate effectively with all team members ? Effectively managed and mitigated ambiguous problems and risks, preventing roadblocks and ensuring successful outcomes ? Strong analytical thinking skills and team player with high emotional intelligence, having the ability to bring diverse team members together to achieve results ? Undertook research to test consumer needs and market behavior, evaluated market size, and partnered with R&D team to formulate reports on future industry trends and competitors' market share ? Discovered and performed improvement opportunities to boost revenue; directed gap analysis of elements of production process, financial resources, and customer management ? Managed planning and execution of promotions, launches, and achieving commercial business goals across revenue, traffic, AOV, and CVR ? Planned and set up email and SMS deployments, delivered reporting, and supported briefing and planning for DTC business, growing behavioral programming, and overall email channel growth ? Utilized data to analyze customer behavior, improve site experience, increase conversion rates, and retain customers across multiple e-commerce sites ? Oversaw management of multiple e-commerce sites, ensuring they were up-to-date, visually appealing, and userfriendly ? Stayed up-to-date with industry trends and best practices, making recommendations for new e-commerce initiatives across multiple sites. ? Managed data-driven DTC marketing team focused on product marketing, content marketing, customer acquisition, and customer marketing; formulated and implemented integrated marketing strategy ? Acquired marketing skills such as copywriting, ad creative creation, and ad strategy optimized for sales to acquire customers ? Learned HTML, CSS, and JavaScript to customize websites to assure a user-friendly experience