Abou Traore: Pro in Avenel, NJ

Jun 2019 to Current Handled technical setup of lighting and sound for each shot. Collaborated with student leaders, & student life and leadership to produce original video content. Organize and manage multiple camera angles during shoots. Edit raw footage into a final product using non-linear editing systems such as Final Cut Pro or Adobe Premiere. Create special effects with software applications such as After Effects or Motion. Recommended new equipment to improve audio, video and presentation capabilities. Use professional grade drones to capture aerial footage from various heights. Record voiceovers for corporate videos or commercials using high quality microphones. Set up and operate video cameras, audio recorders, lighting equipment, props, and other related production equipment. Develop storyboards and shooting scripts to plan out each scene prior to filming. Vice President of Public Relations Jersey City, NJ

Jan 2016 to Jan 2023 Help small businesses level up their marketing to grow and make 6+ figures by advertising their products in the market. Create content for corporate, wedding, and broadcast clients as a key Photographer/videographer in a production team of 7+ Manage a portfolio of 20+ Products from retail to distributors to corporate Designed more 100+ logos, 30+ websites, 1000+ mockups, Marketing, Billboards, Ads, SEO Drafted presentations for internal review meetings and external events such as trade shows or conferences. Managed product demonstrations, testimonials and benchmarks for performance evaluation. Established relationships with third party developers who could extend the reach of our products. Created prototypes and visual mockups by liaising and collaborating with designers. Developed marketing programs for several new product offerings to bring in additional revenue. Identified customer needs through user interviews, surveys, focus groups, and other feedback mechanisms. Collaborated with marketing team and functional management to achieve business and marketing strategy objectives. Managed cross-functional teams across departments, including engineering, marketing, and sales. Worked closely with customers to determine appropriate marketing offerings and strategies for business needs.