Abram Alaniz: Associate Product Manager, Marketing in Austin, TX

• • Continued all previous Marketing job responsibilities while directly contributing to the $9.8 MM growth of our $29.4 MM Upper Extremity product portfolio. • Launched 5 product lines which cumulatively generated over $4.6 MM during their first year on the market. • Upstream and downstream responsibilities including: identifying new technologies, product development, brand strategies, contract negotiations, cultivating vendor and customer relationships, revenue/unit forecasts, pricing strategies, tracking and evaluating product performance, financial business reviews and competitive analysis. • Proposed initiatives and profitable business development ideas to Executive/Sr. Management to enhance existing product portfolios, broaden our offerings and maximize potential revenue generation. • Designed and implemented regional brand strategies to acquire new customers, gain market share, and meet quarterly revenue objectives. • Analyzed usage trends and developed performance metrics to formulate tactical plans to exceed sales projections and improve cost management. • Led global Sales and Marketing teams in launch protocols, commercialization strategies, and competitive analysis. • Improved global product development workflow by tracking, documenting critical phases and identifying inefficiencies. • Coordinated commercialization activities with other cross-functional departments to ensure processes were consistent, goals were met, and resources optimally leveraged. • Monitored inventory levels, demand planning procedures and the product sampling distribution process to avoid supply shortages. • Draft creative briefs for media campaigns related to marketing/advertising strategies/materials and national promotional product campaigns. • Led Global digital marketing material initiatives and quarterly employee newsletters which included compelling story lines regarding company accomplishments. • Maintained product specific website content generation and initiated webpage modification process. • Utilized existing sales channels to promote key National and Regional trade show events. • Built strong partnerships with regional marketing teams, sales management, field sales representatives, supply chain, operations, product development engineers, quality, regulatory, etc. • Made decisions on material selection, manufacturing, packaging, labeling and distribution in line with FDA guidelines. • Served as a key Marketing resource on various multi-functional projects, offered design inputs on product development teams and contributed to the creation/execution of design validation protocols. • Generated contractual proposals including royalty agreements. • Responsible for planning, organizing, and conducting sale representative trainings. • Skilled and experienced at coaching and counseling sales field representative. • Maintained healthy customer relationships through numerous field visits to key accounts. • Proficient in Salesforce, Oracle, Cognos, Agile, Surgisoft navigation and report generation. • Completed critical skills trainings, including: Project Management, Effective Meeting Facilitation, Problem Solving and Decision Making, Brand Positioning and Customer Insights. • Remained current on changes within the worldwide $859 MM Extremities Market, including: competitive activity, patent filings, product recalls, new product launches, pricing structures, user trends/feedback, government regulations and the evolving industry as a whole.

• Developed, coordinated and launched the Integra Sterile Implant Kit project, designed to improve inventory handling. • Created sales training manuals, website content, print and digital promotional materials. • Conceived, designed, generated and introduced new product field sample kits for sales representatives. • Implemented weekly clinical updates for our sales team by researching and identifying clinical studies that support our product line performance. • Created competitive selling brochures which identified product specifications and introduced positioning strategies. • Collaboratively identified, documented and executed on our divisional operational product launch procedures. • Created/Coordinated trade show planning requirements, executed on event logistics and created the display materials. • Responsible for all part number and bill of material creation/modification. • Required to operate productively under pressure while completing a multitude of critical tasks.

• Managed accounts for 70 sales representatives and maintained my region’s $2.9 MM in quarterly sales. • Led a project that uncovered a total of over $50K in missing/unpaid commissions for our sales representatives. • Provided surgical product knowledge for our sales force and surgeons on a daily basis. • Responsible for completing: product usage trends, sales projections, discount request forms, shipment of products, daily sales invoices, credits and re-bills. • Accountable for maintaining and reconciling region’s product inventory locations. • Required to operate productively under pressure while completing a multitude of critical tasks.

• Responsible for making disability determinations for Texans with severe disabilities who apply for Social Security Disability Insurance and or Supplemental Security Income. • Impeccable case management skills, average case load range between 150 – 200 claims. • Knowledge of anatomy, physical and psychological impairments, treatments and vocational job requirements. • Reviewed a vast amount of medical records on a daily basis which are supplied by the claimant's physicians in order to create a comprehensive report regarding their medical status. • Familiar with State and Federal Regulations, legal codes and procedures related to disability determinations. • Authorized to handle highly secure and sensitive personal information.