Adam Aspelin: Marketing Specialist in Loveland

(Working REMOTELY from Loveland, Co.) * Awarded 2018 Hickam FCU Employee of the Year. * Develop and establish proactive digital communication and community involvement efforts that targeted multiple demographics and populations. * Manage marketing relationships for all institutional efforts; coordinate the handling of outreach programs, as well as oversee projects and initiatives for high profile, sensitive initiatives. * Led public reputation management response to requests for information, comments, and or complaints. * Cultivate and grow positive public relationships that are crucial to strengthening community trust, cohesiveness and understanding. * Assist with development, management and execution of audience-building efforts and institutional branding on social media platforms: including email, SMS text, online presences and traditional communication forums. * Analyze multiple data streams for actionable insights to develop and adjust institutional project outcomes, and aid in the targeting and accomplishment of long term objectives. * Conceptualize and coordinate marketing efforts for credit union initiatives, including all relevant collaterals and media content communications. * Produce and leverage external communication materials in a variety of formats, using a style that is engaging, concise and appropriate in tone for the organization / audience. * Manage multiple vendors, agencies and staff to resolve issues related to brand management, logistical challenges and internal/external branding initiative execution. * Engage in real-time, creative problem solving (and adjustments) to ensure multiple initiatives achieve desired outcomes. * Develop budgets for multiple projects. Monitor (and adjust) expenditures to ensure projected ROI is achieved. * Successfully led the evolution and expansion of a 3-tier, engaging, Hickam FCU Youth Account Program to deepen member relationships and encourage institutional investment. * Developed annual Disneyland Giveaway contest that can be tailored to shifting institutional needs. * Lead regular debriefing sessions to determine future best practices and analyze data for future growth use.

Hawaii * Constructed effective media marketing strategies, content marketing strategies, and listener building campaigns for multiple station formats, marketing campaigns, events and promotions. * Led the inception, planning and execution of marketing and audience development contesting. * Tracked and analyzed multiple marketing campaign metrics to ensure they were well targeted. * Collaborated with internal teams to ensure audience engagement with multiple products and platforms. * Communicated with directors and staff to resolve issues related to campaign engagement, promotions, talent challenges and internal/external policy development.

* Coordinated, produced and executed large-scale promotions and events with over 15,000 people. * Directed company platform that supplied more than $250,000 in digital revenue annually. * Collaborated with internal teams to ensure audience engagement with multiple products and platforms. * Spearheaded a multimedia marketing campaign that gave away $1 million dollars to our listeners that bolstered Q1 sales with higher e-commerce website click-throughs and non-traditional revenue sponsorships.

* Led the inception, planning and execution of station promotions, events and contests. * Fostered and maintained working relationships with artist management and record labels.