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Vice President, Senior Creative Director, Apparel

Executive

As a brand whose product is made to make all athletes better, I believe it is my duty to ensure that every product created by my team at Under Armour is designed with a purpose. Where function defines form and form defines beauty. Great design tells great stories - No art for art’s sake.


• responsible for leading the design team which creates inline performance apparel product as well as the design team that handles league outfitting and licensed fangear
• lead a team of 31 designers (apparel and graphic) and oversee the concept and design of multiple channels of business with a primary focus on retail product

INLINE CATEGORIES:
• men’s performance training
• men’s sportstyle
• men’s/women’s run
• men’s/women’s golf
• youth

PROMO/LICENSED CATEGORIES:
• on field outfitting (MLB), fangear apparel and fangear graphics [MLB, NBA, NFL (M/W/Y)]

• responsible for leading the design team which creates all of the company’s sport specific performance apparel product, across all genders, both in-country and globally
• lead a team of 37 designers (apparel and graphic) and oversee the concept and design of multiple channels of business; promo, inline/retail, licensed, and team sales

CATEGORIES:
• promo: outfit all of the professional and college teams affiliated with Under Armour (M/W)
• licensed product (MLB, NFL, NBA, NCAA): on field outfitting, fangear apparel, and fangear graphics (M/W/Y)
• retail basketball: performance, training, and lifestyle apparel (M/Y)
• retail global football: performance, training, & lifestyle apparel, and graphics (M/W/Y)
• retail team: team uniforms, performance apparel, and graphics (M/W/Y)
• team essentials: sideline & training performance apparel, and graphics (M/W)

LINKS:
https://soundcloud.com/the-narrative-podcast/color-theory

Vice President, Senior Creative Director, Team Sports

• manage the Team Sports Design team (37 designers)
• provide design direction for all apparel categories under the Sports Division

CATEGORIES:
• Major League Baseball: on field outfitting and retail/graphics
• NCAA: on field uniforms and retail/graphics
• international: global football (soccer)/rugby on field and retail/graphics
• NBA and NFL: retail/graphics
• team sports: inline uniforms and inline retail
• inline basketball: retail
• inline global football (soccer): retail/graphics
• Olympics: uniforms and retail/graphics

LINKS:
http://www.dailynews.com/2017/07/06/how-under-armour-wrote-the-next-chapter-for-ucla/

http://www.sfchronicle.com/collegesports/article/Cal-Under-Armour-release-new-home-football-11252914.php#photo-13160462

https://www.soccer.com/guide/southampton-armour-marchon-first-kit-launch-partnership

https://www.youtube.com/watch?v=NYZ5j6AcX38

https://mic.com/articles/137322/the-2016-usa-olympics-gymnasts-team-outfits-are-here-and-they-re-b

Senior Creative Director, Team Sports

• manage the Team Sports Design team (12 designers)
• manage the design portion of the Global Team Sports business
• handled design responsibilities for football
• provided design direction for remaining sports

LINKS:
https://ftw.usatoday.com/2014/12/under-armour-uniforms

http://makersofsport.com/episodes/11/adam-clement

https://www.bizjournals.com/baltimore/blog/morning-edition/2013/11/here-are-our-2013-40-under-40-honorees.html

http://www.baltimoresun.com/business/under-armour-blog/bs-bz-five-minutes-with-adam-clement-20160311-story.html

https://www.youtube.com/watch?v=40IB75L3eAU&feature=youtu.be

https://www.sikids.com/si-kids/2016/01/12/creating-navys-cool-new-helmets

https://twitter.com/terpsfootball/status/509385629658914816

Creative Director, Team Sports

• manage the Team Sports Design team (8 designers)
• manage the design portion of the Global Team Sports business (promo & retail, 8500+ SKUs/season)
• handled design responsibilities for football and ice hockey
• responsible for creating technicals, trims, and assortment pages for designs
• provided design direction for remaining sports

LINKS:
http://www.espn.com/blog/playbook/fandom/post/_/id/15247/uni-watch-qa-under-armour-design-chief

http://www.espn.com/blog/playbook/fandom/post/_/id/15323/how-under-armour-designer-got-started

https://www.youtube.com/watch?v=MJN_GYBGQ-A

https://www.sportsbusinessdaily.com/Daily/Issues/2012/12/14/Marketing-and-Sponsorship/Under-Armour-QA.aspx

Senior Design Manager, Team Sports

• manage the Team Sports Design team (6 designers)
• manage the design portion of the Global Team Sports business (promo & retail, 6000+ styles/season)
• designed promo uniforms for over 400 professional, NCAA, and high school teams
• handled design responsibilities for football, basketball, baseball, ice hockey
• responsible for creating technicals, trims, and assortment pages for designs
• provided design direction for remaining sports

Design Manager, Team Sports

• handled design of all UA on field (promo) uniforms, apparel, & graphics, and licensed (retail) uniforms & graphics
• sports designed: sideline/team essentials, football (American), baseball, softball, basketball (men’s and women’s), soccer (men's and women's), lacrosse (men’s and women’s), ice hockey (men’s and women’s), soccer (men’s and women’s), track and field (men’s and women’s), field hockey (women’s), triathlon (men’s and women’s), 
volleyball (women’s), wrestling, rowing (women’s)
• responsible for creating technicals, trims, and assortment pages for designs
• responsible for implementing on field design process for cross functional groups

Designer, Team Sports

• responsible for creation of all inline apparel graphics (2005-2007)
• responsible for creation of all on field apparel graphics (2005-2007)

Senior Graphic Designer, Apparel

Senior Designer (2002-2005)
Junior Designer (2000-2002)
Intern (1999-2000)

Notable Projects and Responsibilities
• provide art direction and design for a Washington, DC based public relations firm
• lead designer in the rebranding of Widmeyer Communications
• annual report (Thoth Award, 2003) and quarterly magazine for Resources for the Future (RFF)
• brand identity and curriculum guides for Ford Motor Company education initiative (FPAS)
• selective service high school awareness kit and informational posters
• general information brochure and posters for the United States Department of Agriculture
• logos: Oceana, The Levine School of Music, Positive Action for Teen Health (PATH),
Department of Defense’s Deployment Health and Clinical Center (DHCC), Business Pulse,
Stop Bullying Now!, Communities in Response to the HIV Epidemic (CORE), 
Merriweather Post Pavilion (proposed), Savannah State University (proposed)

Senior Designer

Creative Partner (1995-1999)

Notable Projects and Responsibilities
• provide art direction and design for brand identity capabilities
• apparel graphics for Triple 8 protective gear
• uniform designs submitted to Major League Baseball, National Hockey League
• logos: Water and Sports Physical Therapy, The Spaulding Group, Portside Tavern,
Paradise Animal Welfare League (P.A.W.S.)


Creative Lead

Find out detailed information about adam clement, Vice President, Senior Creative Director, Apparel in Baltimore, MD

adam clement: Vice President, Senior Creative Director, Apparel in Baltimore, MD

adam clement

James Madison University