Adam Payne: Sales and Marketing Operations Manager in Addison, TX

Mobile and web application platform designed to connect referees to the sports event that need them. Increase additional annual sales leads by 25% in revenue by marketing efforts. Liaison between internal and external stakeholders to communicate logistics, executions and outcomes. Develop and execute strategic event operations to drive client activation. Produce marketing materials including signage, email support

Sold over 300 registrations in two-week period for NBA All-Star Weekend event Event setup, check in over 100 guests, manager of beverage station, and escort guest at Lakers All Access event Event manages Jr. NBA basketball tournament from setup to breakdown

Set up marketing table and provided information to patrons on Premium Seats Assisted in set up and registration of the pre-game tailgate at the Rose Bowl Stadium Contributed to team wide success of $8.5 million revenue for the 2017 season

Developed and launched company Instagram page, implementing a targeted content marketing strategy that led to a 103% increase in social media presence. Developed targeted marketing collateral to drive event awareness and participation. Managed communications (inbound calls, emails) and planned/coordinated schedule for 40-team tournaments.

Successfully renewed clients at rate of 92%, and managed reports. Trained 5 team members and negotiated contractual terms for clients up to 100K in annual revenue. Identified at-risk clients and minimized attrition rates. Analyzed market prices and properly quoted clients.