Creative Agencies

Fishing

Outdoor

GLOBAL BRAND MARKETING LEAD

Marketing & Sales

I spend most of my time passionately collaborating with my colleagues, agency partners, and vendors to help the Evinrude outboard engine brand WIN at retail. When not working, I stay busy coaching kickboxing to Milwaukee mixed martial artists, maintaining my rental properties, and spending as much time as possible with my wife and new son.

•	Manage global asset development, advertising, and partnerships strategy.
•	Collaborate with other marketing teams to ensure consistent experience at all consumer touch points.
•	Lead a team of three direct reports to accomplish inspiring work and to grow professionally.


•	Lead global strategic marketing planning, supporting Latin America, Europe, and Asia Pacific.
•	Managed global product launch, hosting international guests, and supporting regional launch events.


GLOBAL MARKETING SPECIALIST

•	Develop brand marketing campaign elements, go-to-market initiatives, and paid media strategy.
o	Produced infomercial to support the global launch of the Evinrude E-TEC G2 which received the NMMA’s 2015 Neptune Marketing Award for Best Video.
•	Project Manager of North American Shows & Events strategy for Evinrude outboard engines, including corporate boat shows, dealer meetings, and product launches.
•	Project Manager of Dealer Marketing Excellence; In-store strategy, retail promotions, collateral materials, and dealer sales and marketing tools.
•	Manage relationships and workload of multiple agencies, cross-functional teams, freelance designers and brand marketing intern. Also responsible for hiring and development of brand marketing intern.
•	Propose annual brand marketing budget, and responsible for monthly/quarterly forecast accuracy.


SR. BRAND MARKETING SPECIALIST

•	Re-branded the Water Street Entertainment District with the implementation of a new brand positioning, website, and campaign (digital, social, and event marketing) strategy for the district.
•	Collaborated with NEWaukee executives to launch the Art Milwaukee brand, which successfully contributed to corporate sponsor acquisition before being absorbed by the NEWaukee brand.
•	Achieved a 100% article delivery rate while managing 25 freelance writers, photographers and artists, as the managing editor of 4PM Magazine.
•	Published article supporting videos that have received over 600,000 combined views.
•	Managed design and production of a motorcycle display for Harley-Davidson’s Buell brand, which received the 2009 Association for Retail Environments’ Store Fixture Award.
•	Contributed to the launch of Harley-Davidson’s “Buell store-within-a-store”, which received the 2009 Association for Retail Environments’ Outstanding Merit Award. 
•	Developed a multi-line, box and sleeve packaging sys

INDEPENDENT MARKETING CONSULTANT

•	Awarded a Combat Meritorious Promotion for the defense of the platoon’s quarters in Iraq.  
•	Learned Arabic to serve as an infantry platoon’s squad linguist during operations in Iraq. 


Infantry Platoon Sergeant

Find out detailed information about Adam VanderVeen, GLOBAL BRAND MARKETING LEAD in Milwaukee, WI

Adam VanderVeen: GLOBAL BRAND MARKETING LEAD in Milwaukee, WI

Adam VanderVeen