Adam VanderVeen: GLOBAL BRAND MARKETING LEAD in Milwaukee, WI

• Manage global asset development, advertising, and partnerships strategy. • Collaborate with other marketing teams to ensure consistent experience at all consumer touch points. • Lead a team of three direct reports to accomplish inspiring work and to grow professionally.

• Lead global strategic marketing planning, supporting Latin America, Europe, and Asia Pacific. • Managed global product launch, hosting international guests, and supporting regional launch events.

• Develop brand marketing campaign elements, go-to-market initiatives, and paid media strategy. o Produced infomercial to support the global launch of the Evinrude E-TEC G2 which received the NMMA’s 2015 Neptune Marketing Award for Best Video. • Project Manager of North American Shows & Events strategy for Evinrude outboard engines, including corporate boat shows, dealer meetings, and product launches. • Project Manager of Dealer Marketing Excellence; In-store strategy, retail promotions, collateral materials, and dealer sales and marketing tools. • Manage relationships and workload of multiple agencies, cross-functional teams, freelance designers and brand marketing intern. Also responsible for hiring and development of brand marketing intern. • Propose annual brand marketing budget, and responsible for monthly/quarterly forecast accuracy.

• Re-branded the Water Street Entertainment District with the implementation of a new brand positioning, website, and campaign (digital, social, and event marketing) strategy for the district. • Collaborated with NEWaukee executives to launch the Art Milwaukee brand, which successfully contributed to corporate sponsor acquisition before being absorbed by the NEWaukee brand. • Achieved a 100% article delivery rate while managing 25 freelance writers, photographers and artists, as the managing editor of 4PM Magazine. • Published article supporting videos that have received over 600,000 combined views. • Managed design and production of a motorcycle display for Harley-Davidson’s Buell brand, which received the 2009 Association for Retail Environments’ Store Fixture Award. • Contributed to the launch of Harley-Davidson’s “Buell store-within-a-store”, which received the 2009 Association for Retail Environments’ Outstanding Merit Award. • Developed a multi-line, box and sleeve packaging sys

• Awarded a Combat Meritorious Promotion for the defense of the platoon’s quarters in Iraq. • Learned Arabic to serve as an infantry platoon’s squad linguist during operations in Iraq.