Adrian Cole: Freelance Graphic Design and UX Design in Encinitas, CA

Utilized information gathered from market research and user testing to create effective solutions to issues. Created wireframes and high-fidelity prototypes that's helped translate my ideas into interactive designs. Developed design systems that were able to be applied across the platform. Provided the companies with a branding sheet that described the color palettes, typeface options, and responsive logo variations to create an identity for the company that represents the brand’s focus and intended client base. Invigorated website design by increasing intuitive functionality and CTA with the intention of creating a more user-friendly and engaging experience for end-users.

Successfully developed digital assets for email marketing as well as web-based promotional advertisements. Collaborated with other designers to create multiple coffee table books, combining text and imagery into intriguing layouts. Crafted social media posts for multiple accounts, integrating moving text and graphic elements to captivate an audience. Onboarded new employees, doing everything from hiring to training them on their tasks and the specific software they would be using. Optimized usability by redesigning websites as well as performing regular maintenance to keep them up to date.

Filmed, shot, and edited photos and videos, integrating graphics and animations, to create posts across multiple social media platforms. Interacted with online communities and promoted brand and product awareness. Analyze results, adapt strategies, and react to changes in the marketing landscape