Aimee Mercer: Director of Sales in Thousand Oaks, CA

* Quickly created and executed nimble sales strategies during a global pandemic to help this $165 million brand - which consistently appears on Oprah's annual Favorite Things list - overcome supply chain issues, labor shortages and customer service challenges. * Consistently exceed ambitious annual sales goals by opening new business while protecting tier-one accounts. * Opened 12 new major and premium accounts including Revolve, Shopbop, FAO Schwartz, Disney Parks and Resorts, and Evereve in a challenging economic climate. * Opened off-price accounts including Saks OFF 5TH, Bloomingdale's Outlet, HomeGoods, Zulily and Otrium while growing Nordstrom Rack with a strategy that included an SMU program. * Opened 200+ new specialty accounts and improved the priority and processes for servicing specialty. * Negotiate all new and existing license contracts, minimum guarantees, distribution, and add properties. * Developed streamlined processes for reporting financials to include accurate forecasting, inventory turn and prep sheets. * Reduced chargebacks and domestic labor expenses by identifying, negotiating and getting buy-in from all major accounts for a global hang-tag program which reduced the need to reticket units based on individual account specifications. * Instantly increased sales by 40% by launching outlet on brand website. * Curate products for all promotions, launches, DTC website, events and brand partnerships with tailored assortments that inspire and maximize orders. * Served as interim merchandiser and partnered with design to identify assortment, SKU count, costing per season for all channels - including QVC - for seven months. * Monitor and analyze metrics that track all stages of the sales journey in real-time to adjust strategies and tactics as needed to maximize revenue while protecting brand reputation.

* Generated half of the overall wholesale volume-and carried the best margin by regaining lost market share across multiple distribution channels. * Developed Nordstrom exclusive product for Holiday 2015 resulting in highest-performing item corporate-wide. * Increased account base to 140+ while navigating ownership change from VF Corporation to Delta Galil, a new software integration and warehouse relocation. * Accurately forecasted monthly, quarterly and annual sales, managed budgets for the West Coast wholesale division. * Produced exclusive product for Nordstrom Anniversary-their largest event and best barometer for vendor performance-achieving 85% sell-through in 3 days.

* Launched three consumer brands-Splendid, Trina Turk and Ella Moss-with product licensee. * Increased sales by $1 million through strong relationships with Bloomingdale's and Nordstrom. * Created a new revenue stream for each brand with a compelling, volume-driven, on-brand assortment.

* Led the Nordstrom account-BCBG's most profitable-resulting in the highest gross-margin partnership for both brands. * Grew wholesale account from 71 to 113 doors in 2007. * Increased annual sales more than 268% in two years, from $9.5 million in 2006 to $35 million in 2008. * Achieved highest sell-through compared to both wholesale and BCBG retail stores. * Hired and mentored sales and support people.

* Increased annual sales from $14.5 million in 2004 to $15.8 million in 2005 by supporting 530+ accounts in Southern Florida. * Nurtured relationship with Kay Jewelers to become a top vendor, increasing sales by $1 million in 2005. * Presented quarterly brand seminars for 600+ national account salespeople to build the brand. * Onboarded and trained new regional account representatives. * Negotiated prominent placement of product and coordinated in-store promotional events.

* Curated jewelry, handbags, cashmere, and small leather goods for this iconic Fifth Avenue store. * Consistently exceeded goals for sales and profitability, achieving the highest gross margin company-wide through vendor negotiations, mark-up, vendor support and co-op advertising. * Collaborated with Italian factories to design and produce private-label handbags and small leather goods, which had 100% sell-through and multiple reorders. * Sourced new vendors throughout Europe and negotiated exclusive product launches with select vendors. * Partnered with marketing to produce catalogs and direct mail pieces and wrote all product copy.