AJ Gianni: in salt lake city, UT

Responsible for the creation of all corporate and department specific marketing including: print advertising, online advertising, conference and trade show graphics, direct mail advertising, email advertising and the creation of sales and marketing materials. • Works closely with marketing manager to execute website updates and provide new design elements to existing website. • Create ads for social media and related efforts to drive sales. • Conceptualized ad designs and submitted to departments for review and approval. • Build and maintain relationships with publications for purchase of advertising and submittal of editorials and press releases. • Develop conceptual drafts of new brochures and exhibition graphics as needed. • Works with the SEO Manager to develop the annual marketing and advertising program and associated budget. • Participates in ROI evaluations of marketing efforts.

Responsible for designing eye-catching packaging for national retailers across North America. Assisted in marketing efforts to generate leads and drive sales of ATC products. Lead photographer of in-house product photo shoots for AllerEase and Sealy brands. • Performed complex design, layout, copy and output of electronic files for prepress preparation. • Created packaging graphics for multiple brands including AllerEase, Sealy and Stearns and Foster. • Collaborated with sales team to merchandise product for multi-national retailers including: - Bed Bath & Beyond, Macy's, Walmart, Target, Kohls, Big Lots, TJ Maxx, Marshalls, Kmart, Sears, Amazon and Meijer. • Provided great attention to detail and fast turn around time to meet tight deadlines. • Maintained relationships with clients and customers.

Graphic Designer for a digital marketing and advertising firm specializing in weekly circular store ads for multiple clients. Worked in a regional team to design diverse weekly ads for each store. Specialized in layout, typography and general creative theme of each ad. • Designed weekly in-store circular ads for various grocery stores across the US including Tops, IGA and SuperValu. • Created layouts for print production and re-purposed existing materials and assets to create new communication pieces. • Worked directly with Account Executives for product information, theme and general aesthetics requested by the client. • Provided great customer service to clients. • Adhered to style and brand guidelines throughout the design and production of work.

Part of an award winning marketing team that was responsible for over $15 million dollars in top line sales. Helped create and implement marketing campaigns and support multiple brands over 3 campuses. • Managed multiple accounts including Edinboro Dining, Clarion Dining and Villa Maria Dining. • Through guidance of marketing manager, executed multiple marketing initiatives to gain following and boost revenue. • Designed signage, menu boards, posters, logos and other collateral for each dining facility. • Created and maintained a strong social media presence of Edinboro Dining on all social media. • Photographed and Filmed events. Edited photos for website and edited films for YouTube channel. • Assisted marketing director in creating events to engage student participation.