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Marketing & Partnerships Lead

Marketing & Sales

I am a brand advocate, passionate about promoting culture and brand values.

I founded a sustainable apparel brand to create a versatile travel wardrobe. Since starting my brand, my career has been centered around supporting brands and guiding them towards growth by sharing their unique stories through partnerships and influencer campaigns. 

My strengths are in developing campaigns and cultivating communities around shared values. I get excited about the future of fashion and influencer marketing. 

On the side, you can find me cooking Mediterranean dishes, practicing yoga, and playing with my new puppy. 

Let's connect! 
akindamayanna@gmail.com

- Identified and built relationships with key influencers and thought leaders within food, health, and wellness communities
- Presented and created campaign concepts to educate creators on brand values and campaign objectives
- Managed relationships with influencers and brand ambassadors - negotiating agreements and working through content delivery to create long-term partnerships across social channels
- Analyzed and presented quarterly reports and weekly summaries to co-founder with key insights, observations, and recommendations 
- Collaborated with branding agency and engineers to develop new branding material for company rebrand (including all social channels, website refresh, and email marketing)

- Worked directly with the founder to do bi-weekly photoshoots and create content for the store's social, website, and emails 
- Created a structured process for product launches that was replicated for each launch to improve efficiency; including the buying process, content creation, and marketing channels
- Started a blog to expand on the store's core values while improving SEO and providing content for email marketing 
- Ran weekly stand-ups; outlining the scope, timeline, and objectives for the team

Marketing Lead

- Founded and designed a sustainable luxury swimwear company that was ethically made in Los Angeles
- Recognized by British Vogue and selected to be featured as an emerging global designer in their Jan. '20 magazine
- Managed design and production team in LA
- Ran all social channels and paid advertising on Facebook and Google ads
- Designed and managed the Shopify store and sold products through Faire wholesale

Founder + CEO

- Worked with Innisfree, a Korean skincare brand, in running holiday promotions and site merchandising
- Developed and executed a social media and content creation strategy for Sydney, an intimates brand, including sourcing and establishing influencer partnerships 
- Managed and ran campaigns, developed briefs, and communicated with brands and influencers for Lucid, an influencer agency
- Established a brand guide for social media and created an influencer strategy for Surf Souleil, a swimwear brand

Influencer Marketing & Social Media Contractor

Created and ran paid ads for Facebook and LinkedIn, supported by A/B testing and strategic analysis of each campaign
Managed the creation of content for blog articles, webinars, video, and social media by collaborating with thought-leaders,
industry professionals, and customers
Supported local events, trade shows, and Meetups by creating and sharing promotional social media materials
Owned all social media channels - promoted community development through conversation around culture in the workplace and HR strategies

Marketing Intern

Worked with the head of marketing to run and manage social media channels, Facebook Ads, and email campaigns
Assisted in managing product catalog in Shopify
Collaborated with the CEO on the creative vision for event materials to support sales at trade shows and Miami Swim Week -
graphically designed seven lookbooks, promotional materials, and social media content

Marketing Intern - Contract

Minneapolis
Led the creation of the first social media content calendar, executed in Hootsuite
Developed organic marketing strategies and promotional materials to share company cultural and support recruiting events

Social Media Lead

Find out detailed information about Akinda Johnson, Marketing & Partnerships Lead in Costa Mesa, CA

Akinda Johnson: Marketing & Partnerships Lead in Costa Mesa, CA

Akinda Johnson