Akinda Johnson: Marketing & Partnerships Lead in Costa Mesa, CA

- Identified and built relationships with key influencers and thought leaders within food, health, and wellness communities - Presented and created campaign concepts to educate creators on brand values and campaign objectives - Managed relationships with influencers and brand ambassadors - negotiating agreements and working through content delivery to create long-term partnerships across social channels - Analyzed and presented quarterly reports and weekly summaries to co-founder with key insights, observations, and recommendations - Collaborated with branding agency and engineers to develop new branding material for company rebrand (including all social channels, website refresh, and email marketing)

- Worked directly with the founder to do bi-weekly photoshoots and create content for the store's social, website, and emails - Created a structured process for product launches that was replicated for each launch to improve efficiency; including the buying process, content creation, and marketing channels - Started a blog to expand on the store's core values while improving SEO and providing content for email marketing - Ran weekly stand-ups; outlining the scope, timeline, and objectives for the team

- Founded and designed a sustainable luxury swimwear company that was ethically made in Los Angeles - Recognized by British Vogue and selected to be featured as an emerging global designer in their Jan. '20 magazine - Managed design and production team in LA - Ran all social channels and paid advertising on Facebook and Google ads - Designed and managed the Shopify store and sold products through Faire wholesale

- Worked with Innisfree, a Korean skincare brand, in running holiday promotions and site merchandising - Developed and executed a social media and content creation strategy for Sydney, an intimates brand, including sourcing and establishing influencer partnerships - Managed and ran campaigns, developed briefs, and communicated with brands and influencers for Lucid, an influencer agency - Established a brand guide for social media and created an influencer strategy for Surf Souleil, a swimwear brand

Created and ran paid ads for Facebook and LinkedIn, supported by A/B testing and strategic analysis of each campaign Managed the creation of content for blog articles, webinars, video, and social media by collaborating with thought-leaders, industry professionals, and customers Supported local events, trade shows, and Meetups by creating and sharing promotional social media materials Owned all social media channels - promoted community development through conversation around culture in the workplace and HR strategies

Minneapolis Led the creation of the first social media content calendar, executed in Hootsuite Developed organic marketing strategies and promotional materials to share company cultural and support recruiting events