akira tsuruoka: Creative Design Consultant in Riverside, CT
akira tsuruoka
Creative Design Consultant
Riverside | United States
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Work experience
AT+ Design Studio
Creative Design Consultant | 04/2016 - Current
Creative fashion business solution providers. As a full service fashion design consultancy, offering
leading brands direction and product design, from concept to runway and beyond. As specialist
consultant with global experience, adept at working independently or alongside creative directors or in-house buyers and designers.
The expertise, industry knowledge and impeccable connections to kick aspiration into action,
shooting your company up to the next level. Key to our success is the awareness and acceptance
that creativity, intuition and talent are essential, but not enough - a label can't fly without hard-
headed business input.
Supporting creating and launching a new brand; or perhaps re-branding and looking for innovation and fresh inspiration. You may want unique creative and practical input for the short or long-
term, alongside our logistical and sourcing solutions.
Ralph Lauren
Senior Director of Design Mens Purple Label | 07/2014 - 03/2016
Further evolve design leadership in Ralph Lauren's top tier luxury outerwear design team for
Purple Label after the company's global luxury brand strategy implemented and consolidated
brands segment. Performed active engagement and supportive partner to contribute to the aesthetic
brand integration. Constructed luxury collection in much deeper accept of creativity and
understanding market/consumer business needs in global experience, strategic partner to direct and adjacent teams for upfront research and development and to define core offer to drive the business
classification which lead significant increase in global ROI.
Converse by John Varvatos
Design Director / Menswear | 08/2007 - 01/2010
Responsible for creating seasonal concept of Converse by John Varvatos men's collection, by
fusing an elevated luxury to classic rock n' roll styling; designing and developing outerwear and overseeing woven products (including bottoms and shirts) as well as seasonal accessories.
Performed trend and market research, establish product roadmap/sku by analyzing competitive
market and consumer insights. Coordinate all phases of sample development and sourcing vendors
(supply chain) for materials and factories via travel to Europe and Asia, project and track budget
for seasonal development. Lead seasonal look book styling, make presentations, post-show photo
shoot.
Ralph Lauren
Senior Designer / Outerwear | 08/2002 - 07/2007
Responsible for designing and developing executed seasonal product line of men's outerwear for
Purple Label(including runway show pieces), Polo Blue Label Collection(Italian made), Polo
Sport and RLX(performance and luxury technical sportswear); Perform all phases of sample
design and product development include tech pack(specification for fabric and trim with costing and cost effective in mind, garment construction and fitting, sketch for all key details). Also, lead
responsible for with special projects including NASA flight suits proposal, Aspen ski patrol
uniform etc.
Nautica International
Product Manager (Senior Designer) / Outerwear and Bottoms | 11/1999 - 07/2002
Perform product management by administer for all design conceptions, merchandising and sample
development, and final production of eight men's technical/performance outerwear and bottoms
deliveries a year for Nautica Competition line; actively involved in trend research including
traveling to Europe and Asia trade shows, developing color, fabric and trim stories, coordinate all
phases of sample development and rapid prototyping via travel to Asia.
Avirex Ltd
Associate Designer | 10/1995 - 10/1997
Responsible for designing men's outerwear of three collections annually; developing leather and fabric stories, and perform consumer trends research, involved in sample development,
specification sheet and ensure quality control. Designed seasonal collection exclusively for the Italian and Japanese accounts.
Education history
Fashion Institute of Technology
Bachelor of Business Science
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