AKSHAYA PATRACHARI: in Golden Valley, MN

(Textiles and Non-Woven Innovation Platform) Strategy development and data analytics: • Led market research and strategy development to support launch of new product platform with $90M market opportunity. • Mapped customer buying journey, market dynamics, competitive landscape and assessed cost/margin movements of the product through value chain to evolve differentiated offering. • Incorporated trends related to new materials, textures, construction, colors in product design. • Received 5 (five) Employee Team Recognition Awards for contributions to the business. New Product Design and Development: • Collaborated with marketing, technological and analytical teams to evaluate 40 competitive garment samples and to provide performance expectations for the new product. • Examined regulatory environment by actively seeking input from subject matter experts and regulatory agencies to ensure product compliance. • Developed a comprehensive database of fabric mills and their capabilities to identify potential partners. • Identified and secured third party testing labs based on expertise, capacity and turnaround time to accelerate speed to market. Project Management: • Designed, scoped and executed several work stream modules with internal teams and external consultants to meet launch goals while managing a $1M marketing budget across two product platforms. • Facilitated cross functional team discussions with market development, technology and business partners to translate market insights to strategic choices to accelerate market activation.

(Footwear and Girls 2-6X)- Houston, TX • Managed store assortments by allocating 6,000+ items to 800 stores based on sales trends and seasonality and maintained out-of-stock rates on seasonal items below company goal of 8%. Inventory Deployment Analyst (multiple categories incl. Apparel, Footwear and Accessories)- South Hill, VA • Analyzed business trends using corporate POS data and collaborated with planning and buying teams and provided input towards effective category and store-level growth for 300+ stores.

• Identified new market opportunities in non-woven application for a major chemical company by analyzing consumer trends, profitability, global sales, and distribution data. 1350, Douglas Drive Dr N, Apt 213, Golden Valley, MN 55422 | 423-440-0557 | arpatrac@gmail.com