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Managing Director

Top Management

Highly accomplished public relations specialist with 24+ years of expertise in developing and executing public relations campaigns that support strategic marketing initiatives and drive business results. Extensive experience with consumer lifestyle and technology, financial services and B2B brands. Proven track record in generating communications results that drive business performance. 

Specialties: •Strategic counsel• PR campaign development • Brand PR •Corporate communications •New business development •Media relations • Financial management • Team leadership • Message development • Trade show support • Special event coordination and execution •Project management • Speech writing


NY
• Charged with continued growth and expansion of the NYC office of SHIFT Communications focusing
on client satisfaction, employee growth, new business development and P&L management.

Lead diverse communications initiatives for Capital One credit cards, Monster.com, Pitney Bowes
and Reckitt Benckiser (Durex, Finish, and Resolve).
• Doubled revenues in less than two years for Monster.com; served as global client lead.
• Conceived and implemented the "Novellis", a company-wide internal awards program
• Led L&D trainings for topics including creative brainstorming and effective award-writing

Senior Vice President

• Managed public relations and CSR programs for Volkswagen and Milton Hershey School.
• Generated targeted, lifestyle-focused media coverage for Volkswagen vehicles among media and bloggers that garnered greater consumer media SOV and helped drive dealer traffic.

Vice President

Developed strategic PR and sports marketing campaigns for Dr Pepper Snapple Group and Cadbury
North America.
• Managed all consumer PR activation, including plan and budget development, national and local
media outreach and integrated program development for beverage and confectionary brands.
• Provided counsel to senior Cadbury marketing executives in the U.S. and Canada on brand and corporate PR, competitive issues management and crisis communications.

Developed strategic communications programs for leading food and beverage, CPG and retail
brands including Hasbro/Nerf, Godiva, Pepperidge Farm Goldfish, Chiquita and JC Penney.
• Directed all aspects of day-to-day programming, including planning and budgeting, press material
development, event marketing/retail promotions, crisis/issues management and media outreach.

promoted to Vice President, Public Relations & Special Events
• Created integrated public relations campaigns and in-store promotions that drove awareness and generated sales for exclusive merchandise and product launches with leading toy manufacturers.
• Lead PR and special events efforts for the openings of flagship stores in Los Angeles, Boston and Atlanta, each of which garnered significant media coverage, drove store traffic and increased sales.
• Developed national and regional public relations programs that supported strategic product and branding initiatives for 40+ retail locations, catalog operations and e-commerce.

PR and Special Events Manager

promoted to Account Supervisor
• Planned and executed strategic marketing communications programs for Ericsson Mobile Phones.
• Positioned Ericsson as the market leader in digital mobile phone technology through award-winning
product launches and global brand campaigns.
• Helped increase brand awareness for Ericsson by 8% between 1996 and 1998.

Senior Account Executive

promoted to Associate
• Executed results-driven consumer and trade publicity campaigns for Sears and DuPont flooring.

Junior Associate

Find out detailed information about Alan Marcus, Managing Director in New Rochelle

Alan Marcus: Managing Director in New Rochelle

Alan Marcus

Pennsylvania State University