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Manager, Brand Marketing & Ecommerce Planning

Marketing & Sales

I owe my life’s passions to the ocean.  It has created an avid surfer and adventurists out of me.  As my passion for the ocean and the outdoors has grown, it has created a never-ending search for a way to help the environment and my community.  

With over six years of managing digital campaigns, I’m always inspired for new marketing adventures.  As someone who holds a lot passion for digital marketing, photography and story telling, becoming a part of a team of marketing fanatics is always a goal.

Responsible for the marketing and promotional strategy of Musician’s Friend, an ecommerce brand extension of Guitar Center, Inc.

• Develop digital marketing initiatives with objective to strengthen brand equity, grow loyalty program member acquisition and retention,
optimize customer engagement on website, and increase product demand sales
• Ideate and write monthly marketing briefs to drive holistic strategy for the brand across ecommerce and contact center channels
• Monitor campaigns daily for optimization opportunities, create reporting analyses for actionable insights; deliver to executive level
• Shape brand and promotional messaging to ensure consistency across every customer touchpoint
• Build upon content strategy, CRM initiatives, social media calendar, cooperative advertising plans, and catalog planning
• Work cohesively with creative, social media, email marketing, paid media,

Oversaw online media strategy, planning, buying, and execution for Neo@Ogilvy, West

• Acted as the day-to-day paid social media, display, video, SEM and OOH marketing expert for digital arm of Ogilvy & Mather, NA
• Created integrated marketing plans to help clients achieve fiscal year marketing goals – both branding and direct response
• Planned and managed all elements of media strategy, purchasing, delivery, optimizations, and reporting
• Wrote white papers and presentations on media performances and new technology trends
• Mentored Digital Media Planner, Assistant Digital Media Planners, and Intern
• Brands managed: Qualcomm Technologies, Inc., DuPont, Sage North America, Live Nation Entertainment, AJ+

Supervisor, Digital Media

Planned digital media campaigns for UGG Australia, Mercury Insurance Group, and City National Bank

• Managed numerous marketing campaigns with large seven-figure digital budgets; encompassing display, mobile, video, social; SEM
• Created and delivered digital RFPs, media plans, POVs, strategy decks, and post-campaign analyses
• Oversaw Assistant Media Planner and Media Coordinator to provide training and assistance of job duties

Planner, Digital Media Strategy

Managed the digital media marketing initiatives of KSL Media, Inc.

• Developed and oversaw online marketing campaigns for KSL Media’s client base: UGG Australia, Toshiba, PetSmart; Mercury Insurance
• Pioneered the negotiation, purchasing, analysis and optimization of digital media campaigns
• Spearheaded the development of digital campaign reporting and analysis trends to create opportunities for campaign optimizations
• Conducted media research to ensure most up-to-date technology offerings were presented to clients

Supervisor, Digital Media Strategy

Assisted numerous account teams with the preparation, development, execution, and analysis of online marketing campaigns

Assistant Planner, Digital Media Strategy

Inventory Buying Assistant of the Team Sales Division @ Corporate HQ

Inventory Buying Assistant

Find out detailed information about Alan Mendenhall, Manager, Brand Marketing & Ecommerce Planning in Moorpark, CA

Alan Mendenhall: Manager, Brand Marketing & Ecommerce Planning in Moorpark, CA

Alan Mendenhall

California State University, Northridge