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Director of Production

Engineering & Production

I am a production leader with a passion for content (video, photo, animations, etc.) and integrated projects (digital, social, experiential, and emerging media).

A detail oriented, multi-tasker skilled in solving client business challenges in a way that demonstrates creativity beyond budget and schedule management. I believe in being an advocate for the team while remaining solution oriented and pushing for the best possible creative. 

I enjoy delivering projects on time, on budget and with a smile…I like being the teammate co-workers are excited to work with.

Clients: Labatt Beer, Centrum, Dimetapp, Catalyst, CBS, Simmons, Terra Chips, Pura Still

• Set up and lead the first full-time production team for a boutique-sized agency
• Develop, merchandise and implement department structure and processes 
• Hire, train and manage a 3-person production team
• Manage workload distribution and oversight of producers and freelance resources
• Lead and/or support projects for a fully integrated department servicing print, OOH, broadcast, digital, social content, experiential and art buying
• Partner with COO to stabilize P&L, establish production rates and provide consistency in production scopes

Clients: Absolut, National Geographic, Oreo, The Walking Dead, Nestle Water, Mondelez Good Thins

• Integrated production for video, photography, interactive (chat bots, apps, UGC activations) and experiential (tented events, in-car experiences, etc.) 
• Led client meetings for all phases of production including bid reviews with cost consultants and procurement reviews
• Oversaw associate and mid-level team members
• Partnered with creative directors and account leads to reach project goals

Senior Producer

Clients: Stella Artois, Skinny Cow, Coca-cola, Smirnoff, Auto Trader, H&R Block

• Helped establish and build the internal content studio
• Developed and implemented inter-department work flow
• Managed staff planning and workload distribution
• Operational management including P&L reports

Studio Manager/ Producer

Clients: Oscar Mayer, Odwalla, Kraft Cheese, Red Roof Inn

• Produced banners, apps, website design and maintenance
• Led interactive campaigns (social, digital and experiential)
• Oversaw social development including photo shoots and graphic design
• Project management including meeting notes, file archival and resourcing

Digital Producer

Clients: HBO Boxing, EA Sports, Molson, Pepsi, Disney

• Organized and managed photo production of celebrity athletes
• Secured crew and managed studio interns
• Managed invoicing, AR/AP and contract management 
• Line produced (pre-production and set management)
• Rented equipment, secured locations, and organized travel arrangements

Studio Manager

Find out detailed information about Alanda Fellows, Director of Production in Irvington, NY

Alanda Fellows: Director of Production in Irvington, NY

Alanda Fellows

New York University