Alanda Fellows: Director of Production in Irvington, NY

Clients: Labatt Beer, Centrum, Dimetapp, Catalyst, CBS, Simmons, Terra Chips, Pura Still • Set up and lead the first full-time production team for a boutique-sized agency • Develop, merchandise and implement department structure and processes • Hire, train and manage a 3-person production team • Manage workload distribution and oversight of producers and freelance resources • Lead and/or support projects for a fully integrated department servicing print, OOH, broadcast, digital, social content, experiential and art buying • Partner with COO to stabilize P&L, establish production rates and provide consistency in production scopes

Clients: Absolut, National Geographic, Oreo, The Walking Dead, Nestle Water, Mondelez Good Thins • Integrated production for video, photography, interactive (chat bots, apps, UGC activations) and experiential (tented events, in-car experiences, etc.) • Led client meetings for all phases of production including bid reviews with cost consultants and procurement reviews • Oversaw associate and mid-level team members • Partnered with creative directors and account leads to reach project goals

Clients: Stella Artois, Skinny Cow, Coca-cola, Smirnoff, Auto Trader, H&R Block • Helped establish and build the internal content studio • Developed and implemented inter-department work flow • Managed staff planning and workload distribution • Operational management including P&L reports

Clients: Oscar Mayer, Odwalla, Kraft Cheese, Red Roof Inn • Produced banners, apps, website design and maintenance • Led interactive campaigns (social, digital and experiential) • Oversaw social development including photo shoots and graphic design • Project management including meeting notes, file archival and resourcing

Clients: HBO Boxing, EA Sports, Molson, Pepsi, Disney • Organized and managed photo production of celebrity athletes • Secured crew and managed studio interns • Managed invoicing, AR/AP and contract management • Line produced (pre-production and set management) • Rented equipment, secured locations, and organized travel arrangements