Creative Agencies

Marketing Traffic Manager

Marketing & Sales

Driven professional with experience in marketing, advertising and sales within various industries. 

Specialties:
- Direct Response Marketing
- Advertising and Promotions
- Print and Broadcast
- Media and Competitive Analysis
- Account Management
- Client Relations
- Project Management
- Budgeting and Forecasting
- P&L Management
- Vendor Management 
- Business Development

Professional Strengths:
- Quick study, with an ability to easily grasp and put into application new ideas, concepts, methods and technologies
- In-depth knowledge of editing and proofing procedures
- Proficient knowledge of Word, Excel, PowerPoint and Outlook
- Goal oriented and ability to work under pressure 
- Strong analytical and problem solving skills
- Solid time management and prioritization skills
- Adaptable and flexible to meet demands of clients and organizational change
- Ability to collaborate effectively at all levels and functions

- Primary liaison between corporate marketing department and campus and regional staff 
- Develop and execute multi-million dollar fiscal marketing budgets for 14 campuses
- Analyze historical data, trends and individual market variances to complete a monthly forecast of spending, leads and starts in each advertising media to help with determining performance 
- Manage company-wide direct mail and telemarketing programs which includes creative development, results analysis and recommendations for future planning and overall goals
- Collaborate with various teams to identify the approach, deliverables, schedule and tools to deliver projects within established constraints
- Drive proper brand usage and enforce branding guidelines
- Collaborate with advertising agencies to ensure targeted lead goals are met through daily evaluation of advertising buys, media and creative performance, as well as the special needs of individual campuses
- Manage multiple vendors covering media channels including television, newsprint, direct mail and interactive media
- Constantly evaluate media performance to make sure marketing expenditures are as efficient as possible to achieve optimum performance
- Assist with new employee on-boarding and training
- Member of internal task force focused on operational process improvement

Senior Account Executive

- Sold and managed targeted direct marketing promotions for auto dealerships in a multi-state territory, with the focus on maximizing front end sales and dealer loyalty
- Prospected for new business via telephone, email, and in-person visits, with the goal of establishing strong relationships, while increasing profitability
- Provided strategic thought leadership to clients to improve their success with marketing initiatives
- Analyzed lead and sales reports to identify future marketing opportunities for clients
- Researched and responded to all dealer inquiries related to promotion
- Initiated documentation and tracking of promotions through legal and co-op review
- Utilized Salesforce to manage and record all communication with clients
- Continuously identified new direct marketing opportunities for clients

Account Executive

- Collaborated with various departments to create national and regional advertising campaigns (print, TV, radio and OOH) for Comcast, Bally Total Fitness, and Harrah's Entertainment
- Participated in strategic discussions and the review of work/plans to be presented to clients
- Provided full project management support for all day-to-day activities for assigned accounts
- Attended weekly client status meetings and updated weekly status reports
- Reviewed and managed estimating and billing procedures
- Participated in new business activities, providing a range of support services for senior account management, including research, presentation preparation, and competitive analysis

Asst. Account Executive

- Maintained regular contact between the agency and specified client accounts
- Met regularly with creative and production managers to coordinate agency efforts and timing of projects on behalf of assigned clients
- Opened work orders and ensured organization, maintenance and accuracy of job jackets
- Partnered with Senior team members to develop strategic marketing plans for clients
- Proofread and edited copy and design

- Placed and administered over $1M worth of national television orders quarterly
- Managed all airtime scheduling problems (revisions, cancellations, preemptions makegoods, etc.)
- Reviewed national advertising contracts to insure accuracy
- Served as a liaison between advertising agencies and television stations
- Supported three Account Executives with daily operations

National Sales Coordinator

Find out detailed information about Albert Recinos, Marketing Traffic Manager in Anaheim, CA

Albert Recinos: Marketing Traffic Manager in Anaheim, CA

Albert Recinos

San Diego State University-California State University