Alec Merlino: Owner/Operator in San Diego

Devised and implemented marketing strategies to attract hundreds of new customers Strengthened online presence to capitalize on emerging trends on platforms such as instagram Developed relationships with new clients and provided individualized customer service to maintain longevity of accounts Achieved client loyalty through consistent quality, productivity, service and proactive management Developed positive rapport with dozens of clients to increase loyalty and satisfaction Developed solutions to meet market gaps and drive company sales

Planned and updated menus to capitalize on changing trends in customer preferences Collected and organized more than $4,000 in gross revenue and tips on a daily basis Managed bar area, including cocktail design and menu, inventory, regulation compliance and customer relationships to increase restaurant value Processed over 200 transactions daily using cards, cash and voucher payment systems, applying any eligible coupons or promotions Applied effective marketing concepts to increase revenue Improved warehousing and inventory management operations, including the optimal scheduling and organization of more than $50,000 worth of liquor and beer

Set and maintained organized and detailed schedules for production Gathered and verified factual information regarding stories through interviews, observation and research Translated conceptual strategies into concrete tasks and delegated assignments to the appropriate members of the production team