alejandra molinari: in carlsbad, CA

Managed and assisted in the execution of a variety of marketing programs that drove local, national and international acquisition. ? Oversaw advertising channels, point of purchase and member facing materials, local marketing collateral and maintenance of Jenny Craig’s brand identity. ? Effectively engaged with all marketing functions to ensure the highest level of integration including digital, direct mail, events social media, media planning and buying and public relations. ? Developed partnership programs to increase brand awareness and drive traffic to Jenny Craig centers. ? Project managed all franchise requests regarding marketing materials and fulfilled orders for routine ad compilation (TV, radio, print) to deliver tailored local marketing campaigns. ? Advertising/PR Agency Management to develop TV ad campaigns, brand positioning and standard brand guidelines. ? Designed all Spanish language Jenny Craig creative materials, including translation and copy writing. ? Served as traffic manager and supervised in-house designers and ensured deliverables quality expectations.

Led the strategic planning and execution of marketing campaigns and promotions including events, marketing elements, newsletter / community calendars, station contests and promotions, and social media development. San Diego market includes 6 TV stations: Telemundo 33, Univision San Diego, UNIMAS, My TV13, MundoFOX & LATV. Supervised, trained and mentored a Marketing Assistant & interns. ? Managed a $150,000 marketing budget for branding and promotion of 5 stations; continually increasing in viewership and growth of advertisers through successful marketing campaigns. ? Designed and price marketing sponsorship packages (product placement opportunities, inclusion in show segments, commercials, events) for use by the sales team, and create custom options to meet client needs. ? Developed marketing promotions and social media campaigns for clients. ? Coordinated with Sales’ for proposal delivery of television advertising campaigns. Wrote press releases, website content, morning show mentions, scripts for TV spots, and other marketing campaign collateral materials. Collaborated with clients to develop marketing concept, wrote content and translated into Spanish. ? Created sponsorship agreements for community outreach events and public service announcements.