Alex Aparicio: Owner of Alpine Start Sales in Tahoe City, California
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Alex Aparicio
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Owner of Alpine Start Sales
Tahoe City | United States
Interests
No information
Industries
Bike
Outdoor
Run
Snow
Surf
Work experience
Full Stack Supply Company California/Nevada/Oregon
Sales Lead | 01/2022 - 12/2023
- Account manager for the entire Western territory for Faction skis, FW Apparel, and United Shapes
- Gained valuable skills in growing the distribution of each brand in a large territory
- Responsible for trade marketing and servicing shops with various business and operational needs
- Self-managed position that required strong time management and communication skills
ONeill Surf Company California/Nevada/Arizona
Principal Sales Representative | 01/2014 - 12/2023
- Doubled the territory's net sales by my third year with the company
- Managed a high-volume account list and maintained prompt communication
- Developed essential sell-in and communication skills to new and existing retail partners
- Allowed me to refine my product presentation and time management skills
Mammut North America California/Nevada/Arizona
Principal Sale Representative | 01/2020 - 12/2023
- Responsible for all hardgoods sales in the retail space throughout the southwest territory
- Required to explain technical product information in an easy to understand format
- Increased my network of outdoor accounts
Zeal Optics Northern California/Nevada
Principal Sales Representative | 01/2016 - 12/2022
- Grew the territory by over 50% by creating new key accounts like Sports Basement and VRR
- Responsible for checking inventory for each account and allocating fill-in orders
- Furthered my REI training experience with morning huddles and company clinics
Club Ride Bike Apparel California/Nevada/Arizona
Principal Sales Representative | 01/2016 - 12/2022
- Expanded territory sales by onboarding new accounts through rapport building and cold calling
- Expanded my connections and relationships within bike specialty retailers
- Learned how to effectively clinic key selling points to shop employees for better sell through
- Grew book of business and have almost doubled the number of doors CR is sold in
- Employed market research to successfully generate new leads
Adidas/FIVE TEN USA
Independent Sales Representative | 01/2020 - 12/2022
- Managed the distribution of adidas Terrex and FIVE TEN footwear and apparel
- Built trust with shop buyers by sharing authentic knowledge and personal experience in each category
- Assisted in onboarding specialty retail partners and online vendors
- Effectively presented adidas product at tradeshows to create new preseason business
- Gained valuable skills to maintain positive relationships with dealers during Covid related challenges
- Became familiar with the adidas B2B platform and how to explain it to customers
Nordica USA Northern California/Nevada
Associate Sales Representative | 01/2012 - 12/2020
- Assisted in all matters related to promoting and selling Nordica product
- Helped grow our sales in the territory by over 60% over 7 years
- During sell-in season assisted presenting the product at trade shows
- Preformed training clinics for shop employees to better sell Nordica to customers
- Responsible for running industry and consumer demos
Club Ride Bike Apparel California/Nevada/Arizona
Sales Representative | 01/2017 - 12/2019
Bern Helmets Northern California
Sale Representative | 01/2012 - 12/2016