Bachelor of Science in Business Administration

Golf

Creative Agencies

Fashion

Lifestyle

Outdoor

Snow

Music

Sports

Apparel

Consumer products

Food/cooking

Sporting goods

Purpose-driven business leader with ten years of experience and a passion for innovative brand, product and strategic development in the sports and consumer product sector. My vast array of skills, depth of industry knowledge and history of achievement provide me a unique skill set that is sure to provide immediate value to your organization. I value innovation, competition and creativity and I am looking to join a company that will provide an environment in which my strong leadership, creative thinking and communication skills will be able to thrive. 

Responsible for brand management, strategy, and go-to-market activities for Callaway Apparel.

Developed a relaunch strategy for Callaway Apparel with a focus on repositioning the brand as a true authentic and performance-driven golf apparel line. Key activities in this process included a new mission statement, brand positioning, brand pillars/values, logo, brand voice and consumer perception tactics.

Oversee all content creation projects including (but not limited to): content strategy, video & photo shoot production (both on location and in studio), collaborations with content creators, relationship and content development with influencers and management of internal creative design programs.

Work closely with product design and merchandising teams on all key product marketing messages including product naming, logo development, consumer market positioning, technical story development, on-product marketing and go-to marketing tactics. From our Swing Tech franchise to the StormGuard waterproofs to TrueSculpt skorts, Callaway Apparel has become synonymous with innovative and technically superior authentic golf apparel.

High-level and day-to-day engagement with key Retail partners ranging from National, Regional, Wholesale and Green Grass Accounts with activities that include marketing strategy presentations, line reviews, point of sale execution, associate training, events and more.

Launched Callaway Apparel exclusive social media channels (Facebook, Instagram, YouTube) and grew a follower base of nearly 20,000 fans in only 18 months.

Manage all marketing activity for all PEI golf brands (Callaway, Jack Nicklaus, Original Penguin) in the Corporate & Promotional Product sector. Implemented new brand direction for PEI Corporate Sales that included new logo development, mission statement, website design, content production and a robust digital marketing strategy to help bring awareness and growth to the business unit.

Brand Marketing Manager, Callaway Apparel

Managed all marketing activities with key national accounts (Dick's, Golf Galaxy, PGA TOUR Superstore, Scheels, Academy, etc.) including, and not limited to, in store merchandising, e-mail/digital marketing, social media, associate training and event management.

Collaborated  daily  with  TaylorMade  Commercial  Team  to  increase  both  sell-in  and  sell-through rates with key customers through co-op programs, sales contests and merchant relationships.

Controlled multi-million dollar co-op budgets for key customers with a focus on improving margin and P&Ls while making sure to continue to build our brand presence with key customers.

Successfully managed all Associate Training initiatives including in-person training events, market visits and the building of an online training platform.

Worked cross-functionally with the Brand Marketing, Product Marketing and Experiential teams to maximize the success of TaylorMade products with our largest retailers.

Retail Marketing Program Manager

Produced substantive and entertaining content (audio, video, photo, written) for Clevelandgolf.com & Srixon.com.

Managed all Social Media channels for Cleveland Golf and Srixon (Twitter, Facebook, Instagram, and YouTube). Grew audience across platforms: Twitter: 85,000; Instagram: 30,000; Facebook 10,000.

Worked in accordance with the Public Relations Manager to communicate with all major media outlets (print and digital) on marketing initiatives and new product seeding.

Coordinated three major Tour marketing photo/video shoots which utilized 8-10 PGA TOUR staffers, professional video/photo crews and other CG/SX employees.

Online Editor

Worked closely with key accounts (Dick's Sporting Goods, Golf Galaxy, Golfsmith, PGA TOUR Superstore, Worldwide Golf, TGW, etc.) to manage partner marketing relationships and implement brand and/or product marketing initiatives.

Developed execution calendars and content deployment strategies as well as guided day-to-day implementation and tracking of partner marketing programs with all key accounts.

Acted as a communication liaison between sales and marketing teams to ensure proper planning and execution of marketing initiatives as well as custom programs such as a PGA TOUR Superstore Takeover, TGW multi-channel marketing plan and the Roger Dunn Santa Ana Tent Sale.

Managed CG/SX's sponsorship of NextGenGolf and the National Club Collegiate Golf Association (NCCGA), the largest non-varsity collegiate golf organization in the US.

Alex DePallo: in Carlsbad, CA

Alex DePallo