Alex Fuchs: APLA | Samples and Digital Enablement in Hillsboro, OR

• Created a brand from the ground up focusing on the Woman bicycle commuter and how to address her needs • Conducted multiple rounds of market research to best understand what our muse goes through and how we can help her commute • Ideated, brainstormed, and designed a fully knit waterproof boot to help during her commute • Collaborated with team to create a full tech pack, and Bill of Materials to submit to factory partners • Constant communication with factory partners to ensure samples arrive in a timely manner • Successfully created a marketing campaign along with a line plan to go along with our hero product

• Responsible for managing all product that went into NY Fashion Week Runway Show • Managed all of the licensing for the Disney x Kith collaboration • Received and managed multiple samples which required constant team communication as we worked through each sample gate • Assisted in organizing Kith Fabric Library