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Graphic design

Typography

Illustration

Logo art

Senior Graphic Designer

Creative & Design

I am a Graphic Designer living in Orange County, CA with over 19 years of freelance and professional experience. What started out as a hobby, turned into a passion, and is now something that has led me to some pretty amazing opportunities. I have always been a visual person, not only in keeping up with the latest design trend's but looking outside the box. With considerable amount of experience my career has focused on branding, illustration and print to name a few. Major design applications like Adobe Photoshop, Illustrator, InDesign I use on a daily basis that helps me in conceptualizing and preparing artwork for displays, catalogs, social media and advertisement. I'm able to handle multiple projects while possessing the creative skills not only in the graphic field but in web design that will help contribute to organization's bottom line.


- Lead and implement creative design projects both independently and as part of a team. Projects consist of trade show displays, hang tags, various logo art and packaging for new prospective clients. 
- Created Typography for client's identity for various products. Process includes sketches, revisions and finalizing vector art making the graphic look clean, camera ready, and can be scaled infinitely, without any loss of quality.
- Translate complex ideas into compelling, sophisticated and visually appealing packaging to show potential clients various options while keeping the visuals fun and informative. Clients include Disney, Marvel, Nickelodeon and Dreamworks. 
- Developed and finalized designs through sketch ideas and illustrations for various products including skateboards, canopies and scooters.
- Responsible for art directing photo shoots, including challenging assignments with child models and product photography for catalogs 
and packaging.

- Developed and maintained company catalog that includes item quantity, descriptions and photos. Each product photo is cleaned and enhanced in Photoshop which provides greater and direct visibility to the end user. 
- Sketched, defined and finalized designs of various packaging that included box art, blister and mini displays for wholesale distribution. 
- Created Ad presentations through social media instagram and facebook to reach out to specific audiences for increased brand recognition.
- Responsible for designing and maintaining company website for online shopping. Duties include product photography, landing pages, navigation and shopping cart. 

- Revised company website showcasing product development, maintenance and customer service to provide easier navigation for existing customers.
- Designed flyers to reach potential customers that describes new products and services. Flyers were used specifically for web, email and trade shows. 
- Developed a professional, client focused presentation through Flash Animation for Slide Presentations. Slides showcased how Installation and Service Department lives up to its reputation as the best in the industry. 

Graphic Designer

- Provided artwork for clients complete with vector art and superimposed photo representation for numerous National Corporate Accounts for final approval. Accounts include Union Bank, Comerica Bank, and California Bank & Trust. 
- Designed comps through wireframes using adobe based software. Each comp described various signage from size, interior lighting and mounting placement.
- Communicated Corporate Identity through email blasts describing designers and engineers on how they create effective, visually aesthetic products.
- Maintained Company catalog using photography, sign categories and description.

- Performed a variety of design tasks from start to final production such as brochures, catalogs, marketing presentations and sign development.
- Designed thumbnails, roughs and final comps for print advertising.
- Maintained company website and updated online corporate catalogs for National Clients.  
- Produced Ad campaign strategies for a variety of products and service for both in house marketing and various National Customer Accounts within the Petroleum, Food Service and Hospitality fields.

Find out detailed information about Alex Garcia, Senior Graphic Designer in Buena Park, CA

Alex Garcia: Senior Graphic Designer in Buena Park, CA

Alex Garcia

Art Institute of California - Los Angeles

Linographics