Creative Agencies

Fashion

Lifestyle

Music

Outdoor

Skate

Streetwear

Surf

Swim

Tech

Yoga

Health & Fitness

Alex is a driven, accomplished, and proven product leader in building strong global brands in the Lifestyle/Outdoor/Action Sports/Youth Culture channels, primarily thru strong product offerings coupled with superior consumer-centric marketing strategies that drive brand affinity.  His strengths include an ability to balance a deep understanding of the Brand/Product/Retail building process, while leveraging strategic thinking alongside a strong business acumen to deliver real results.

He was awarded and recognized as "Top Talent Director" for VF Corporation by the Vans Executive Leadership team two years in a row, first in 2013 and again in 2014, and is most proud of the teams he has built along his career, and the partnerships/relationships he has established and fostered along the way.

Director of Product Merchandising - North America

VP, Product and Merchandising 

North America 2011-2015
Footwear/Hardgoods & Ecommerce 2008-2010

Director, Divisional Merchandise (DMM)

Footwear/Hardgoods/Ecommerce 2006-2008
Apparel/Accessories/Hardgoods 2002-2006
Skate Hardgoods 2001-2002

Buyer, Retail

Sr Assistant Buyer, Young Mens Tops - 2000-2001
Department Manager, Better Sportswear - 1999-2000
Assistant Buyer, Footwear - 1998-1999

Alex Gonzalez: in Long Beach, CA

Alex Gonzalez

University of California, Santa Barbara