Alex Meshot: Sr. Digital Marketing Strategist in Aliso Viejo, CA

Senior marketing leader responsible for providing digital marketing, analytics and technology solutions for collegiate athletics, venue, sports and live entertainment clients. • Coordinate, implement, and optimize programmatic Search, Display, Video, and Social Media advertising campaigns based on client goals o Expertise in Google AdWords, Google Marketing Platform, Twitter, and Facebook advertising with an average client Return On Ad Spend of $8:1 o Leverage Datorama and Google Data Studio data visualizations for reporting and optimizations o Client Management for FELD Entertainment resulting in over $1.5 million in revenue in 2019 o Strong understanding of platform connectivity and ability to manage and analyze large datasets to identify trends, opportunities and efficiencies • Directly manage and inspire a team of two digital media specialists o Create training solutions to improve efficiencies in client management, campaign and reporting processes and create a platform for career growth opportunities • Leader for new business opportunities: develop benchmarks, best practices materials, participate in webinars and speaking sessions to showcase successful strategies within the industry o On pace to reach over $7 million in total revenue in 2020 o Reached over $6 million in total revenue in 2019 o Lead new business objectives for actionable Google Analytics & SEO consulting services and successfully drove over $200,000 in incremental revenues in 2019 o Directly manage relationships with technology partners including Google Live Events team, Facebook Events team, Salesforce, and Adobe Campaign • Excellent communication and ability to maintain client relationships and illustrate campaign effectiveness and new technologies through ongoing biweekly meetings, quarterly account reviews, and annual recap meetings • Manage and oversee processes to place HTML tracking codes on content and ecommerce platforms • Lead digital marketing presentation at annual community conference, PACnet www.pacnet.paciolan.com as well as industry conferences throughout the year • Demonstrate ability to utilize Adobe Creative Suite for client creative in preparation for campaign launch