Golf

Creative Agencies

Fashion

Lifestyle

Music

Outdoor

Snow

Surf

Wake

Health & Fitness

Event planning

Action sports

Event marketing

A proven self-starter, team member and digital native with developing experience in aligning strategic marketing programs with corporate business objectives and initiatives. Demonstrated capabilities in event marketing, social media and personal selling. Excellent communication, interpersonal, writing and oral presentation skills. Bilingual in English and Vietnamese.

*Contribute to, and Execute against Seasonal Marketing Plans, managing all aspects to delivering seamless activations, brand value and effective ROI.
*Day-to-day steering of varied consumer and marketplace activations across multiple regions.
*Define required analyses and reporting of regional activations.
*Identify, explore and implement new marketing opportunities and methods.
*Conduction of a trade marketing activation plan in cooperation w/ Global HQ and BU Sales
team.
*Management of and support to Regional and Local marketing teams on behalf of VIONIC
*Support & execute Local PR.
*Partner collaboratively to create innovative activations and partnerships in market.
*Develop and implement integrated and well aligned education programs for customer base.
*Establish and maintain strong working relationships with key internal stakeholders (Retail
Team / Marketing Ops / Brand/ DMMs).
*Communicate the integrated plans and tactics both internally and externally while providing a
high level of support.
*Manage seasonal ‘go to market’ execution including sales meetings, trade shows, catalogs,
visual merchandising/POS, promotional items, retail product launches, partnership/Co-Op
programs and special events.
*Identify, develop and implement detailed process and procedures as required to execute
plans in a reliable, consistent, cost effective manner.
*Evaluate sales and marketing objectives proactively and provide solutions for improvement.
*Prepare agendas and attend quarterly and annual planning meetings to align marketing goals
with company strategy.
*Manage department calendar, project deadlines and weekly status meetings to ensure
successful implementation and execution of workflow and deliverables from Marketing Team.
*Develop and Maintain project management tools; such as use of Basecamp as required to
streamline work with partner extensions.
*Assist with due diligence and sourcing of photo/video/print/production vendors.

Brand Manager

*Staffed, educated, and managed sales team on-site during all events and activations to ensure sales goals are reached
*Developed a six-month calendar of direct to consumer events, ensuring the highest ROI under a $100k budget
*Partnered with local brands to create innovative activations and partnerships within the market
*Increased brand awareness by 125% under 4 months of activations

Event Manager

- Collaborated with local companies and organizations to yield product coverage and promote the company brand
- Raised brand awareness through consistent marketing efforts and product campaign launches
- Built relationships with customers through prompt and courteous service to increase likelihood of repeat business


Field Marketing and Promotions

- Trained, coached and mentored stores’ management and sales staff on benefits and care of GoPro’s product line
- Converted 16% of consumer engagements into sales through personal selling techniques to become a top salesperson in the entire program
- Hosted educational seminars to improve the sales techniques of the other 40 agents 
- Educated customers about the brand to incite excitement about the company’s mission and values


GoPro Agent - Business Retail Intelligence

- Collaborated with designers and the editorial team on marketing materials
- Wrote off-site SEO content such as press releases, guest blog posts and informational articles
- Managed project deadlines and monitored milestones through completion stage

Digital Marketing Intern

Find out detailed information about Alex Nguyen,  in San Diego, CA

Alex Nguyen: in San Diego, CA

Alex Nguyen