Alex Nguyen: in San Diego, CA
Alex Nguyen
San Diego | United States
Skills
No information
Interests
Event planning
Action sports
Event marketing
Work experience
Vionic Beach
Brand Manager | 08/2017 - 10/2018
*Contribute to, and Execute against Seasonal Marketing Plans, managing all aspects to delivering seamless activations, brand value and effective ROI.
*Day-to-day steering of varied consumer and marketplace activations across multiple regions.
*Define required analyses and reporting of regional activations.
*Identify, explore and implement new marketing opportunities and methods.
*Conduction of a trade marketing activation plan in cooperation w/ Global HQ and BU Sales
team.
*Management of and support to Regional and Local marketing teams on behalf of VIONIC
*Support & execute Local PR.
*Partner collaboratively to create innovative activations and partnerships in market.
*Develop and implement integrated and well aligned education programs for customer base.
*Establish and maintain strong working relationships with key internal stakeholders (Retail
Team / Marketing Ops / Brand/ DMMs).
*Communicate the integrated plans and tactics both internally and externally while providing a
high level of support.
*Manage seasonal ‘go to market’ execution including sales meetings, trade shows, catalogs,
visual merchandising/POS, promotional items, retail product launches, partnership/Co-Op
programs and special events.
*Identify, develop and implement detailed process and procedures as required to execute
plans in a reliable, consistent, cost effective manner.
*Evaluate sales and marketing objectives proactively and provide solutions for improvement.
*Prepare agendas and attend quarterly and annual planning meetings to align marketing goals
with company strategy.
*Manage department calendar, project deadlines and weekly status meetings to ensure
successful implementation and execution of workflow and deliverables from Marketing Team.
*Develop and Maintain project management tools; such as use of Basecamp as required to
streamline work with partner extensions.
*Assist with due diligence and sourcing of photo/video/print/production vendors.
Vionic Beach
Event Manager | 05/2017 - 08/2017
*Staffed, educated, and managed sales team on-site during all events and activations to ensure sales goals are reached
*Developed a six-month calendar of direct to consumer events, ensuring the highest ROI under a $100k budget
*Partnered with local brands to create innovative activations and partnerships within the market
*Increased brand awareness by 125% under 4 months of activations
ZICO Beverages, LLC
Field Marketing and Promotions | 08/2014 - 08/2016
- Collaborated with local companies and organizations to yield product coverage and promote the company brand
- Raised brand awareness through consistent marketing efforts and product campaign launches
- Built relationships with customers through prompt and courteous service to increase likelihood of repeat business
ThirdChannel
GoPro Agent - Business Retail Intelligence | 07/2015 - 02/2016
- Trained, coached and mentored stores’ management and sales staff on benefits and care of GoPro’s product line
- Converted 16% of consumer engagements into sales through personal selling techniques to become a top salesperson in the entire program
- Hosted educational seminars to improve the sales techniques of the other 40 agents
- Educated customers about the brand to incite excitement about the company’s mission and values
Power Digital Marketing
Digital Marketing Intern | 05/2014 - 08/2014
- Collaborated with designers and the editorial team on marketing materials
- Wrote off-site SEO content such as press releases, guest blog posts and informational articles
- Managed project deadlines and monitored milestones through completion stage