Alex Nguyen: in San Diego, CA

*Contribute to, and Execute against Seasonal Marketing Plans, managing all aspects to delivering seamless activations, brand value and effective ROI. *Day-to-day steering of varied consumer and marketplace activations across multiple regions. *Define required analyses and reporting of regional activations. *Identify, explore and implement new marketing opportunities and methods. *Conduction of a trade marketing activation plan in cooperation w/ Global HQ and BU Sales team. *Management of and support to Regional and Local marketing teams on behalf of VIONIC *Support & execute Local PR. *Partner collaboratively to create innovative activations and partnerships in market. *Develop and implement integrated and well aligned education programs for customer base. *Establish and maintain strong working relationships with key internal stakeholders (Retail Team / Marketing Ops / Brand/ DMMs). *Communicate the integrated plans and tactics both internally and externally while providing a high level of support. *Manage seasonal ‘go to market’ execution including sales meetings, trade shows, catalogs, visual merchandising/POS, promotional items, retail product launches, partnership/Co-Op programs and special events. *Identify, develop and implement detailed process and procedures as required to execute plans in a reliable, consistent, cost effective manner. *Evaluate sales and marketing objectives proactively and provide solutions for improvement. *Prepare agendas and attend quarterly and annual planning meetings to align marketing goals with company strategy. *Manage department calendar, project deadlines and weekly status meetings to ensure successful implementation and execution of workflow and deliverables from Marketing Team. *Develop and Maintain project management tools; such as use of Basecamp as required to streamline work with partner extensions. *Assist with due diligence and sourcing of photo/video/print/production vendors.

*Staffed, educated, and managed sales team on-site during all events and activations to ensure sales goals are reached *Developed a six-month calendar of direct to consumer events, ensuring the highest ROI under a $100k budget *Partnered with local brands to create innovative activations and partnerships within the market *Increased brand awareness by 125% under 4 months of activations

- Collaborated with local companies and organizations to yield product coverage and promote the company brand - Raised brand awareness through consistent marketing efforts and product campaign launches - Built relationships with customers through prompt and courteous service to increase likelihood of repeat business

- Collaborated with designers and the editorial team on marketing materials - Wrote off-site SEO content such as press releases, guest blog posts and informational articles - Managed project deadlines and monitored milestones through completion stage