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Creative direction & development professional specializing in brand alignment, concept development, photography, special projects and artist/partner relations. Intent on building world-class creative teams. 

Let’s shake things up together.

Full Portfolio: https://www.alexpatterson.co
Photography: https://www.alexpattersonphoto.com

- Created, managed and nurtured external brand relationships within global
partnership portfolio, including Vespa, Bianchi and SUPER by Retrosuperfuture for
launch of Starbucks Reserve Roastery MILAN
- Created brand partnership guidelines with key stakeholder alignment
- Collaborated with internal working teams including Marketing, Category, Supply
Chain, Trend, R&D and Store Concepts
- Partnered with designers worldwide to develop exclusive merchandise for global
collections
- Oversaw brand partnership content and products, from concept ideation to
creation and execution, that aligned with brand pillars

Creative Design Manager, Global Brand Partnerships & Concept

- Established a compelling and inspiring retail space vision for all Starbucks
Reserve and Roastery global locations, including launch of Starbucks Reserve
Roastery SHANGHAI
- Directed the development, execution and delivery of floor-sets, visual standards
and communication tools
- Planned and managed business unit and department processes to ensure that
seasonal assortments were aligned with business goals
- Collaborated with cross-functional teams to ensure visual perspective influenced
assortment success
- Challenged and inspired team of three visual merchandisers to achieve personal
growth, business success and customer results

Creative Design Manager, Global In-store Experience

- Lead conceptual exploration of store design, establishing creative direction
and ensuring successful implementation
- Developed, strategized and executed global brand environment vision
- Designed and implemented wholesale brand experiences, including domestic and
international pop-in-shops, trade-shows and showrooms
- Sourced and managed relationships with FF&E vendors, developing a global
portfolio of partners
- Managed design and store development team

Design Manager, Brand Environment and Store Development

- Reported and tracked retail metrics, managed inventory and product ordering
- Collaborated with brand representatives and head merchandisers on shop identity and presentation

Manager, Flagship Levi's Vintage Clothing Concept Shop

- Organized and presented full season product knowledge seminars with wholesale
accounts, including Sak’s 5th Ave, Neiman Marcus, Bloomingdales and Barney’s
- Lead highly focused discussions on construction, fit, textiles and finishing of
garments
- Designed available space to best highlight product assortments
- Communicated account status and retail metrics, developing an ongoing open
forum between brand management and wholesale account

Wholesale Field Merchandiser

Find out detailed information about Alex Patterson,  in Laguna Beach, CA

Alex Patterson: in Laguna Beach, CA

Alex Patterson

California State University Channel Islands