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Executive

24 years of experience in International trade, sales, marketing, distribution and product development.
Extensive experience in business expansions in domestic and international markets. 

Languages:
English - Fluent
Spanish - Fluent
Portuguese - native


Oversee all operational functions, including but not limited to: price negotiation, procurement, licensing, import and export logistics between USA, China, Thailand and South America for Action Sports brands.

Project Management for consumer products facilitating communication and execution from concept to creation and delivery to market



Exclusive Distributor for American action sports brands in Brazil, Argentina and Uruguay for Electric Eyewear, Vestal Watches and Gravis footwear. In charge of all aspects of sales, marketing and licensing of the brands. 

Product development of shoes, apparel and accessories for the biggest retail stores in Brazil. 


Managed the National sales team of all in-house brands for Marchon Brazil. Developed sales and marketing strategies to expand the reach of the brands such as Nike Vision, Calvin Klein, CK, Donna Karan, DKNY, Fendi which led to revenue growth of 15%+ YOY. Oversaw all aspects of marketing including: events, trade shows, print advertising, PR, and In-store branding. 

 VP Sales & Marketing 

Managed the National sales team of all in-house brands for Luxottica Brazil. Developed sales and marketing strategies to expand the reach of the brands such as Ray-Ban, Killer Loop, Revo, Persol, Salvatore Ferragamo, Vogue Eyewear, which led to revenue growth of 30%+ YOY. Only Arnette revenue growth was 80%+ YOY reaching U$ 20 million on the 3rd year of management. Oversaw all aspects of marketing including: events, trade shows, print advertising, PR, and In-store branding. 

VP Sales & Marketing

Responsible for all aspects of sales, marketing and operation for Arnette Eyewear in Brazil. Managed all brand development and distribution activities, creating new sales team, PR, events, trade shows, taking sales from zero to U$3.8 million dollars in less than 6 years. Operationally handled all procurement from the U.S. as well as the importation, customs clearance, and domestic distribution. 

Worked as a Bausch & Lomb distributor after the brand was acquired and oversaw all aspects of the brand expansion in the country until its transition to Luxottica group.


Find out detailed information about Alex Santos, CEO in San Clemente, CA

Alex Santos: CEO in San Clemente, CA

Alex Santos

UCLA

University Candido Mendes