Alex Siminoff: Senior Product Marketing Associate | Remote
Alex Siminoff
Senior Product Marketing Associate | Remote
United States
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Work experience
Poshmark
Senior Product Marketing Associate | Remote | 10/2020 - Current
Created a GTM plan to bring promotions to India by working with product, legal, and the local India team, resulting
in 350+ users earning over ?1.3M in Posh Credit (in-app currency). Roughly 34% of Poshmark India revenue comes
from promos.
? Launch and manage global sweepstakes campaigns from strategy, design direction, copywriting, and coordinating
across globally distributed teams using email, in-app banners, and push notifications that reach up to 30M users.
? Act as a Product Manager to work with the eng team to build out automation tools, email modules, and sweepstake
frameworks to rapidly test new ideas.
? Built a weekly sweepstakes campaign that activates buying activity and increases GMV by ~$50k in the US.
Sumo Logic
Sales Development Team Lead | 07/2019 - 10/2020
Exceeded quarterly goals, averaging 215% over quota in 4 consecutive quarters and sourced 10 net new logo deals
totaling $243k.
? Developed 5 pieces of sales enablement and educational content for the global sales team, resulting in a 21% lift in responses and booked meetings.
? Trained and onboarded 3 new employees who all reached 100%+ of their quota every quarter.