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Assistant Global Product Merchandiser

Marketing & Sales

Graduated California State University, Northridge with a degree in Fashion and Apparel Merchandising with a minor in Marketing in 2008. 

Currently a Global Assistant Product Merchandiser for the Disney Stores within Disney Consumer Products division of The Walt Disney Company, focusing on the development and production of the global Roleplay Costume assortment for the North America, Europe, Asia and Wholesale regions.

Gained experience in the entertainment, fashion and retail industries working within styling, buying, product development, merchandising, product and franchise management and e-commerce roles. 

Specialties: customer service, entertainment marketing, social media, fluent in Spanish, fashion, apparel, footwear, accessories, merchandising, product strategy, product development, trend forecast, market research, competitive shopping, data entry.

• Drive the global Disney Store and Disney Collection wholesale product strategy for Roleplay (costumes, footwear, accessories) to meet Disney brand and quality requirements, regional specific needs, and financial targets
• Continually grow the business year over year with new and innovative solutions for global and wholesale Roleplay product 
• Collaborate with regional teams to maintain departmental strategies and drive assortment choice to support global strategies 
• Apply financial insights, consumer insights, product trend information to support overall Disney Store vision and mission to validate assortment
• Analyze competitor retail and consumer trends in the industry to shape the assortment, drive innovation and identify new opportunities and threats
• Present quarterly departmental strategies and corresponding product lines to Executive Management team
• Collaborate with key cross-functional partners and develop from concept to final product that meets and surpasses the Disne

• Managed item/SKU setup, creation and PO maintenance in company database systems
• Managed updates to department range plans, line sheets, and on a daily basis for each quarter’s assortment
• Oversaw set up of new vendors for licensed product, development, pricing, and purchases across multiple categories
• Partnered with the Global Product Strategy team for development of assortments to sell online and in brick and mortar
• Analyzed product performance along with retail market for new trends, upcoming designers/brands and research competitive businesses for potential opportunities and risks
• Partnered with the Planning and Production team to achieve deadlines and financial goals (target costs and margin)
• Responsible for liaising with the visual merchandising and e-com partners to guarantee proper representation of key products in store and online 
• Presented quarterly hindsights per category for feedback to Global team, including field and guest comments
• Grew business sales and

Buying Coordinator

• Collaborated with different teams (Creative, Logistics and Marketing) for the upload of new merchandise for TOMS.com
• Managed online product merchandising - categorization, up sells, filter, and features for all international websites
• Analyzed product performance on a department, classification, and style level and make recommendation from sales trends
• Recommended revisions to the merchandise plan based on sound analysis and ensure corrective actions are implemented
• Updated website based on sales trends, merchandise availability and other changes in the business
• Uploaded and track all merchandise for different US and International websites to keep aligned and cohesive
• Managed in-store search reports and execute fixes for international websites
• Responsible for initiating style re-merchandising to ensure sell through and merchandise turn goals

Online Merchandising Coordinator

Find out detailed information about Alex Tello, Assistant Global Product Merchandiser in Sherman Oaks, CA

Alex Tello: Assistant Global Product Merchandiser in Sherman Oaks, CA

Alex Tello

California State University-Northridge