Alex Tello: Assistant Global Product Merchandiser in Sherman Oaks, CA

• Drive the global Disney Store and Disney Collection wholesale product strategy for Roleplay (costumes, footwear, accessories) to meet Disney brand and quality requirements, regional specific needs, and financial targets • Continually grow the business year over year with new and innovative solutions for global and wholesale Roleplay product • Collaborate with regional teams to maintain departmental strategies and drive assortment choice to support global strategies • Apply financial insights, consumer insights, product trend information to support overall Disney Store vision and mission to validate assortment • Analyze competitor retail and consumer trends in the industry to shape the assortment, drive innovation and identify new opportunities and threats • Present quarterly departmental strategies and corresponding product lines to Executive Management team • Collaborate with key cross-functional partners and develop from concept to final product that meets and surpasses the Disne

• Managed item/SKU setup, creation and PO maintenance in company database systems • Managed updates to department range plans, line sheets, and on a daily basis for each quarter’s assortment • Oversaw set up of new vendors for licensed product, development, pricing, and purchases across multiple categories • Partnered with the Global Product Strategy team for development of assortments to sell online and in brick and mortar • Analyzed product performance along with retail market for new trends, upcoming designers/brands and research competitive businesses for potential opportunities and risks • Partnered with the Planning and Production team to achieve deadlines and financial goals (target costs and margin) • Responsible for liaising with the visual merchandising and e-com partners to guarantee proper representation of key products in store and online • Presented quarterly hindsights per category for feedback to Global team, including field and guest comments • Grew business sales and