Alexa Bowers: Senior Account Executive in Los Angeles, CA

? Act as day-to-day lead and contact on multiple accounts including Blizzard and RTS/Evo and work to produce and execute the best version of client deliverables in a timely fashion. ? Continue to build out thoughtful, creative PR plans, as well as relevant media pitches. Maintain strong relationships with gaming and endemic media via pitching, events, etc. ? Work and manage with junior staff within various accounts via delegation and taking on tasks as needed.

? Assisted with developing strategies, pitches, features, and review campaigns for three Activision titles launched including Call of Duty 4: Black Ops Modern Warfare, Tony Hawk's Pro Skater 1 and 2, and Crash Bandicoot 4: It's About Time. ? Created and maintained relationships with a variety of consumer, tech, entertainment, and gaming media. ? Drafted high-quality written materials, including pitches, media lists, and press releases. ? Worked in conjunction with junior staff to delegate, train, and deliver top work within accounts.

? Developed PR plans for clients including Quantic Dream, Echo Fox, Immortals, and more with coverage milestones, pitch initiatives, and other important events. ? Pitched relevant media and press surrounding client message/objectives/product. ? Delivered high-quality written materials, including creative pitches, and press releases. ? Delegated and worked closely with junior staff to ensure tasks are getting done in a timely fashion.

? Developed PR strategies for account members and clients that include coverage milestones, events and important announcements. ? Pitched relevant media and press surrounding client message/objectives/product. ? Drafted media pitches, press releases, bylines and coverage reports.