Alexander Cernichiari: eCommerce Coordinator in Boulder, CO

• Creating and activating diverse experiences at consumer and industry events across four endurance sports media publications within pre-determined budgets • Planning, writing, and implementing digital campaigns for in-house brands and clients including: email campaigns, social media campaigns, web banner ads, and custom content pieces • Assisting in account management including asset management and reporting

Learn entire Patagonia product line Assist customers in finding products that will enhance their outdoor endeavors Organize incoming inventory shipments with team

• Organized and lead bike rides three times a week for members of different skill levels and difficulty. • Created and coordinatined monthly events off the bike for members to meet and form friendships • Used existing Rapha marketing channels including direct-to-customer email, social media, and word of mouth to effectively communicate rides and events for members and the public • Created content including photography and writing for social media, web, and print publications.

Full knowledge of product range Exemplary customer service POS expert proficiency Inventory tracking systems