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Web Analytics Specialist (SEO Consultant)

Specialist & Consultant

Results-oriented professional (INTJ) with 9+ years of experience and a proven knowledge of search engine optimization, search engine
marketing, and web metrics. Skilled in leadership & team building, cross functional communication, removing barriers, adaptability,
facilitating change, and lean thinking. Highly capable of collaborating with senior management, engineering, and product operations
to fulfill company initiatives and stimulate value/growth.

Provided expertise in Search Engine Optimization (SEO) for the Consumer Financial Protection Bureau. This includes technical
implementation, on and off-page optimization, strategy, keyword research, cannibalization, and keyword mapping.
•   Applied best practices to de-index search results pages and consulted on maintaining an updated robots.txt.
•   Led SEO working sessions with product stakeholders, providing SEO insight including on page optimizations, semantically similar
keyword suggestions, and inner domain linking opportunities.

•   Used Ahrefs and Screaming Frog to perform keyword research, competitive analysis, backlink strategy, and implementation to drive 6.5M website impressions and over $300,000 in B2C sales.
•   Restructured taxonomy of website, improved Google structured data schema, and consulted on content clustering.
•   Implemented Facebook/Google solutions for marketing including A/B testing ads, pixel implementation, creative, market
targeting, campaign UTM tracking, and product solutions.

SEO Project Manager

•   Assisted integrity engineering manager in the development of a new process schema for internal bug classifications and escalations to surface integrity/security issues quicker. (10+ hours of time saved per week).
•   Leverage app analytics, feedback channels, and operational KPIs to monitor/flag anomalies and customer feedback.
•   Worked with Growth Marketing team to launch campaigns and A/B test various experiments to find statistically significant
variations in ads (Budget $50,000 - 1.5M)

Customer Success Analyst - Messenger Kids

Investigated and tested product quality of Facebook's beta/alpha applications, escalating product regressions and bugs to Feed
engineering team point of contact.
•   Implemented a new triage process which included a known problem tracking by product/feature, saving each member of the Feed triage team an estimated ~1hr a day.

Triage Specialist SME - Feed Team

•   Used excel pivot tables and data visualization to track unpaid invoices, over-billed supplier POs, large dollar transactions, and various KPIs for senior management. Included mining and data cleaning from OBIEE, Oracle, and Salesforce.
•   Led procurement ops global team to ensure excellent source-to-pay performance, purchase order reconciliation, and coordinated with Facebook buyers/preparers to escalate supplier financial discrepancies.

P2P Holds Analyst

Launched music management company with responsibilities including networking, project management, marketing/brand
development, and lead generation that led client to top 100 placement in their genre. (2+ Million Fans Worldwide)
•   Developed a partnership in expansion with CAA International Talent Agency and internationally recognized music management
company, Deckstar.

Director of Operations

Find out detailed information about Alexander Sirris, Web Analytics Specialist (SEO Consultant) in Tysons Corner

Alexander Sirris: Web Analytics Specialist (SEO Consultant) in Tysons Corner

Alexander Sirris

George Mason University