Alexander Sirris: Web Analytics Specialist (SEO Consultant) in Tysons Corner

Provided expertise in Search Engine Optimization (SEO) for the Consumer Financial Protection Bureau. This includes technical implementation, on and off-page optimization, strategy, keyword research, cannibalization, and keyword mapping. • Applied best practices to de-index search results pages and consulted on maintaining an updated robots.txt. • Led SEO working sessions with product stakeholders, providing SEO insight including on page optimizations, semantically similar keyword suggestions, and inner domain linking opportunities.

• Used Ahrefs and Screaming Frog to perform keyword research, competitive analysis, backlink strategy, and implementation to drive 6.5M website impressions and over $300,000 in B2C sales. • Restructured taxonomy of website, improved Google structured data schema, and consulted on content clustering. • Implemented Facebook/Google solutions for marketing including A/B testing ads, pixel implementation, creative, market targeting, campaign UTM tracking, and product solutions.

• Assisted integrity engineering manager in the development of a new process schema for internal bug classifications and escalations to surface integrity/security issues quicker. (10+ hours of time saved per week). • Leverage app analytics, feedback channels, and operational KPIs to monitor/flag anomalies and customer feedback. • Worked with Growth Marketing team to launch campaigns and A/B test various experiments to find statistically significant variations in ads (Budget $50,000 - 1.5M)

Investigated and tested product quality of Facebook's beta/alpha applications, escalating product regressions and bugs to Feed engineering team point of contact. • Implemented a new triage process which included a known problem tracking by product/feature, saving each member of the Feed triage team an estimated ~1hr a day.

• Used excel pivot tables and data visualization to track unpaid invoices, over-billed supplier POs, large dollar transactions, and various KPIs for senior management. Included mining and data cleaning from OBIEE, Oracle, and Salesforce. • Led procurement ops global team to ensure excellent source-to-pay performance, purchase order reconciliation, and coordinated with Facebook buyers/preparers to escalate supplier financial discrepancies.

Launched music management company with responsibilities including networking, project management, marketing/brand development, and lead generation that led client to top 100 placement in their genre. (2+ Million Fans Worldwide) • Developed a partnership in expansion with CAA International Talent Agency and internationally recognized music management company, Deckstar.