Creative Agencies

Fashion

Fishing

Lifestyle

Music

Outdoor

Snow

Yoga

Health & Fitness

Revenue Marketing Strategist

Other Services

*   Collaborative in team environments, with deep experience working on projects with many
stakeholders involved
*   Strong reputation in building and maintaining relationships from all previous employment
opportunities
*   Confident in the planning, organization, and executing of events through experience working for an
International Ski School and Guiding Company
*   Exceptional interpersonal and professional communication skills, developed from over nine years of experience in work and volunteer roles providing service to customers/clients
*   Proven experience in Marketing Automation and Marketing Operations (Marketo Certified Expert)
*   Excellent written communication skills, developed through creating marketing and strategy content,
including: blog posts, presentations, proposals, and social media posts
*   Highly organized and adept in managing multiple priorities within strict deadlines, from working in an agency environment with many clients
*   Demonstrated initiative and flexibility, while working in environments where roles were
continuously changing, and learnt to prioritize a variety of on-going projects and tasks
*   Skilled in implementing social media strategies, and managing all platforms through Hootsuite, and monitoring campaign analytics through various platforms
*   Experienced in managing budgets and financial administration while working for a Ski School
*   Analytical and methodical in detail-oriented tasks, from experience working with the Marketo,
Salesforce, and other MarTech platforms
*   Creative in problem solving, which has been strengthened while working for an agency and overcoming daily roadblocks/challenges
*   Demonstrated strong self-motivation and ability to work independently, while working for a remote
company, and meeting all deadlines and responsibilities
*   Knowledgeable on various research techniques, demonstrated through the creation and growth of a social media platform for Influencer Marketing campaigns
*   Developed basic HTML skills from email and landing page building in Marketo
*   Experienced in building and managing surveys via Survey Monkey
*   Extensive experience managing and building pages on WordPress
*   Built and managed LinkedIn InMail campaigns for clients
*   Collaborated in creative marketing projects (videos and photos) while working for an International
Ski School

Based in Ottawa & Boston (remote position)
* Strategize and execute on clients' marketing campaigns, data management, analytics, and other
various optimization projects
*   Lead Buyer Persona & Buyer Journey projects, including conducting qualitative and quantitative
research through interviews and surveys, analyzing results, developing the client deliverables, and presenting the findings to the client
*   Team member of internal marketing initiatives, including content strategy, blog posts, social posts,
emails and nurture programs in Marketo, and analytics
*   Liaise with clients and partners on a daily basis
*   Work with the VP of Strategy on various strategy projects (ABM campaign strategy and execution, buyer persona research, demand system audits)

*Part-time position
*Lead yoga and meditation practice to clients staying at the center, thereby supporting clients on their holistic wellness approach to suffering from trauma and addiction


Yoga & Meditation Instructor

Courchevel, France
* Drove sales and supported customers while creating an amazing experience for customers and partners
* Maximized in-resort presence through organizing and executing events (for key clients and charitable events), marketing and promotional activities
* Built and maintained in-resort relationships with tour operator staff to encourage referrals and maintain a strong brand reputation
* Provided operation support to the running of the ski school including making bookings, finance
administration, and budget management

In-Resort Sales & Marketing Rep

* Identified key prospects for an outreach program to create a sales funnel for a new product offering
* Researched and created content for customer retention surveys and blogs
* Designed Marketo campaign to leverage content and survey results to gain further insights
* Signed up key prospects to evaluate D-Zone Firewall, to convert to customers

Sales Support

* Team member in the product launch of Domain Lock, including creating a pricing model, and marketing content
* Created customer feedback surveys, to derive a Net Promoter Score
* Utilized Salesforce to organize contacts, create reports, mass emails and analyze survey results
* Implemented Steel Brick application into the integration of Salesforce account to create customer
pricing quotes

Junior Product Manager

Facilitated workshops on various Microsoft softwares on a weekly basis, while continuously
updating and changing course material to ensure all clients' needs were met and everything ran
smoothly
*   Assisted clients with all aspects of their job search, including resume and cover letter critiques, while
informing clients about all job search resources and programs available through Employment Nova
Scotia
*   Administration duties including scheduling clients' appointments with Case Managers and workshops, dealing with telephone and email inquiries, maintaining filing systems, and implementing other various office procedures

Employment Facilitator

* Strengthened organizational skills through building a network of quality social media influencers
* Enhanced planning and prioritizing skills from working on a variety of tasks and on-going projects
* Strong written skills developed through creating marketing content and blog posts
* Participated in product development during weekly meetings and by giving constant feedback
regarding ease of use and functionality of product

Influencer Analyst

Find out detailed information about Alexandra Capello, Revenue Marketing Strategist in Squamish, BC

Alexandra Capello: Revenue Marketing Strategist in Squamish, BC

Alexandra Capello

Dalhousie University

Grenoble Ecole de Management

Nepean High School