Creative Agencies

Fashion

Lifestyle

Music

Streetwear

Swim

Tech

Yoga

Health & Fitness

Highly versatile marketing leader with over 10 years of experience in brand marketing, marketing strategy, experiential & events, integrated marketing and communications. Deeply passionate about all things fashion & apparel, retail/etail and beauty.

Account Supervisor: May 2019–June 2020
Senior Account Manager: Sept. 2017–May 2019
Account Manager: Aug. 2015–Sept. 2017

• Conceptualized and executed strategic, impactful and award-winning integrated brand experience campaigns, including consumer pop-ups, product launches, conferences, mobile tours and stunts, for a variety of clients spanning tech, retail, education and health; directed 65+ programs ranging in budget from $20k–$5M
• Led client communication and project management from inception to execution, defining and managing client contracts and program scopes, schedules and budgets
• Governed relationship with agency’s largest retainer client for four years running, leading a range of work including B2C & B2B experiential strategy, brand positioning, sales programs & presentations, asset creation and executive team summits
• Drove strategy and creative ideation for programs and pitches for brands like Stitch Fix, Google, KinderCare, Sephora, Target, Airbnb, Netflix & HydraFacial, developing innovative 360 campaign proposals that blended big ideas with realistic execution
• Guided cross-functional creative, production, fabrication, digital, influencer, PR, social and performance teams and external partners to drive seamless collaboration and delivery of omni-channel program initiatives that achieved brand objectives
• Ensured programs delivered on key performance indicators and profitability goals, evaluating and analyzing success metrics post-program to inform future activations
• Mentored and supervised three junior team members, delegating work, providing constructive feedback and facilitating opportunities for skill development and growth
• Spearheaded agency’s social media presence, designing annual strategy, building editorial calendar and overseeing execution across all channels

Account Supervisor, Brand Experience Strategy

• Established strategy for and produced all brand events & activations, including partnership marketing & cross-promotion, facilitation of PR & media buys, asset design and staff supervision 
• Concepted and managed in-store marketing programs and promotions, including buildout and design of branded assets, digital artwork and marketing collateral
• Led PR & media strategy, outreach and activity, cultivated influencer programs, and drafted press releases
• Pioneered digital & content strategy for website and social channels, including implementation of targeted digital ad campaigns on Facebook, YouTube, and Google Adwords, and ideation and production of social contests and editorial calendar


Marketing & PR Associate

• Oversaw relationships with 50 accounting firms and universities, curating customized strategies for expansion into new firms, organizations, and universities
• Delivered seminars and tailored presentations on the CPA Exam and professional development to accounting firm new hires and CPA students


Northern California Marketing Representative

Find out detailed information about Alexandra Roberts,  in San Francisco, CA

Alexandra Roberts: in San Francisco, CA

Alexandra Roberts

Denison University