Digital Marketing Manager

Digital & Media

Marketing professional, published author, passionate traveler, and pop culture
fanatic with experience developing innovative digital marketing strategies that
inspire engagement and increase ROI. Skilled in curating a strong brand identity
with fun and finesse, specializing in social media, creative writing, project
management, and email marketing. A lover of brainstorm sessions, is well-
organized, has strong interpersonal skills with a keen sensibility to multitask, and

ALEX

proudly treats everything and everyone with a positive attitude.


ROSA

• Website management using digital marketing solution (DMO), SimpleView
• Create and manage content and event calendar
• Project management and collaboration with internal teams to build and execute
campaigns and strike plans that cover all digital platforms
• Social media management, strategy and execution of promotions on Facebook,
Instagram, Twitter, and Pinterest. Utilizing UGC
o 8% growth of Facebook page likes and 7% growth of Instagram followers
within 3 months
• Influencer marketing strategy and managing a Public Relations Coordinator to assist
with digital outreach and campaign execution
• Organize and analyze performance data of advertising and website articles for
collection and benchmarking using Google Analytics and Google Search Console
• Prepare reports on marketing campaign’s overall performance and identify trends
• Coordinate and manage schedules for weekly emails and build and send out
content. Create and maintain templates. Manage, maintain and update email
database, create and manage email lists.
• Online reputation management answering and acting on online reviews to create a
positive experience, foster brand trust and inspire a sense of community
• Optimizing SEO for web articles using Google Search Console & identifying top
articles and promoting articles on Facebook and Instagram
• Develop and monitor campaign budgets for Facebook and Instagram ads
• Graphic Design using Adobe Creative for email and social advertising
• Develop inspiring, cutting-edge digital marketing strategies
• Stay up to date with market research, the hospitality industry, social media trends
and the competitive marketplace to identify promotional opportunities.
• Manage and build confirmation, post-stay, and cancellation emails sent from the
booking engine, ResortSuite, utilizing HTML and dynamic content
• Manage development and design improvements of booking engine to streamline
the online booking process
• Retargeting campaigns utilizing Facebook Ads Manager
• Copy writing and editing of website copy and blog content

• Published two fiction novels with Penguin Random House
• Was represented by Erin Niumata of Folio Literary Management
• Self published three fiction novels on multiple ebook platforms
• Creating a brand identity and managing online community and fan base
• Graphic Design: cover design and advertising

Published Author

• Manage (3) travel brands, while also developing and executing co-branded opportunities across nineteen (19) resorts throughout California and Hawaii, along with affiliate resorts across the globe
• Manage (22) social media accounts using social scheduling tools, and creating and implementing digital media strategy, including risk and crisis management
• Experience with hotel, timeshare and cruise industry, including internal exchange networks and online travel agencies
• Managing, training and mentoring team of marketing coordinators
• Write, develop and execute email marketing campaigns to promote and educate about vacation ownership, travel accommodations, and for
retargeting
• Analyze and report content performance data to drive improvement,
optimization and innovation using Google and Facebook Analytics
• Facebook Marketing utilizing Facebook Pixels for retargeting and lead
generation
• Creative writing and copy editing. Writing blogs, press releases, and white
papers, etc.
• Wordpress/Website management
• Experience working with a call center team
• ADA email and web compliance, making all emails 100% ADA compliant
• Managing and executing corporate giving programs
• Increased email click-to-open rates by 4% in less than 6 months by
revolutionizing creative and deployment of email campaigns
• Author of (4) issues of travel B2C travel magazine, Time Together
• Project lead of survey migration from Qualtrix to Reputation, requiring
oversight of SalesForce integration
• Developed digital travel guides for Napa Valley and Kauai
• Researched and wrote (7) award nominations for ARDA World in 2018 with
100% making to finalists, and (4) winning ARDA Gold
• Managed and executed the crisis management team during the Northern
California Wildfires in 2018, which was awarded ARDA Gold for superb
customer service and effectiveness

Senior Marketing Coordinator

Find out detailed information about Alexandra Rosa, Digital Marketing Manager in Aliso Viejo, CA

Alexandra Rosa: Digital Marketing Manager in Aliso Viejo, CA

Alexandra Rosa