Alexandra Rosa: Digital Marketing Manager in Aliso Viejo, CA

• Website management using digital marketing solution (DMO), SimpleView • Create and manage content and event calendar • Project management and collaboration with internal teams to build and execute campaigns and strike plans that cover all digital platforms • Social media management, strategy and execution of promotions on Facebook, Instagram, Twitter, and Pinterest. Utilizing UGC o 8% growth of Facebook page likes and 7% growth of Instagram followers within 3 months • Influencer marketing strategy and managing a Public Relations Coordinator to assist with digital outreach and campaign execution • Organize and analyze performance data of advertising and website articles for collection and benchmarking using Google Analytics and Google Search Console • Prepare reports on marketing campaign’s overall performance and identify trends • Coordinate and manage schedules for weekly emails and build and send out content. Create and maintain templates. Manage, maintain and update email database, create and manage email lists. • Online reputation management answering and acting on online reviews to create a positive experience, foster brand trust and inspire a sense of community • Optimizing SEO for web articles using Google Search Console & identifying top articles and promoting articles on Facebook and Instagram • Develop and monitor campaign budgets for Facebook and Instagram ads • Graphic Design using Adobe Creative for email and social advertising • Develop inspiring, cutting-edge digital marketing strategies • Stay up to date with market research, the hospitality industry, social media trends and the competitive marketplace to identify promotional opportunities. • Manage and build confirmation, post-stay, and cancellation emails sent from the booking engine, ResortSuite, utilizing HTML and dynamic content • Manage development and design improvements of booking engine to streamline the online booking process • Retargeting campaigns utilizing Facebook Ads Manager • Copy writing and editing of website copy and blog content

• Published two fiction novels with Penguin Random House • Was represented by Erin Niumata of Folio Literary Management • Self published three fiction novels on multiple ebook platforms • Creating a brand identity and managing online community and fan base • Graphic Design: cover design and advertising

• Manage (3) travel brands, while also developing and executing co-branded opportunities across nineteen (19) resorts throughout California and Hawaii, along with affiliate resorts across the globe • Manage (22) social media accounts using social scheduling tools, and creating and implementing digital media strategy, including risk and crisis management • Experience with hotel, timeshare and cruise industry, including internal exchange networks and online travel agencies • Managing, training and mentoring team of marketing coordinators • Write, develop and execute email marketing campaigns to promote and educate about vacation ownership, travel accommodations, and for retargeting • Analyze and report content performance data to drive improvement, optimization and innovation using Google and Facebook Analytics • Facebook Marketing utilizing Facebook Pixels for retargeting and lead generation • Creative writing and copy editing. Writing blogs, press releases, and white papers, etc. • Wordpress/Website management • Experience working with a call center team • ADA email and web compliance, making all emails 100% ADA compliant • Managing and executing corporate giving programs • Increased email click-to-open rates by 4% in less than 6 months by revolutionizing creative and deployment of email campaigns • Author of (4) issues of travel B2C travel magazine, Time Together • Project lead of survey migration from Qualtrix to Reputation, requiring oversight of SalesForce integration • Developed digital travel guides for Napa Valley and Kauai • Researched and wrote (7) award nominations for ARDA World in 2018 with 100% making to finalists, and (4) winning ARDA Gold • Managed and executed the crisis management team during the Northern California Wildfires in 2018, which was awarded ARDA Gold for superb customer service and effectiveness