Alexandra Ross: Coach in Rochester, NY

Athletic coach for USSA athletes in age groups U9,U10,U12 and U14 at BMRC and LSC. Responsible for training proper technique for alpine ski racing in multiple disciplines. Responsible for athlete safety, parent and athlete communication

General management of back end and front of house operations and personnel. Frequent direct interaction with brand partners, sales reps and non-profit partners at trade shows, summits and on panels. Assistant to the owner in buying decisions and processes. Inventory and ecommerce creation and management using platforms including Lightspeed, Excel and Shopify. Written content and copy creation and editing for ecommerce, blog and paper marketing materials. Talent acquisition, training, scheduling and management. Event planning and execution.

Managed daily store operations including merchandising, staff and in-store human resources. Full control of staffing , talent acquisition, and staff management. Watched and analyzed daily, weekly, monthly, quarterly and yearly store metrics. Could easily identify strengths and opportunities for improvement within staff and on the sales floor as well as metric trends. Was considered “Top Talent” as an SM, frequently filling in for District Managers overseeing Western New York and Eastern Canadian districts upon their absence. Planned district-wide company fundraiser for Paul Newman’s SeriousFun Camps and raised over $2,000.

Hired for trade shows, demos and events. Proficient product knowledge of hardgoods and technical soft goods for brands including Black Crows Skis and Picture Organic Clothing. Execution of sales presentations to buyers from top retailers such as REI, EVO and more at high-profile trade shows including OR Snow Show and Outdoor Retailer Summer Market.

Sales and custom boot work for high end technical sporting hard goods. In-depth technical product knowledge and strong initiative to learn from others. Execution of custom boot work and custom footbed creation.